Featured onJune 13th, 2024
Seamlessly deliver and optimize content-driven experiences with our new integration to Contentful. Growth teams can run no-code A/B tests on web experiences like messaging, page layout, CTAs and more—without needing to ask engineering for help.
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Amplitude Experiment is a way to experiment, learn, and release new features and products in a few simple clicks. Scale experimentation to accelerate acquisition, engagement, and retention with one unified approach. Contentful is a cloud-based, headless content management system (CMS) that separates content creation from presentation. It allows content to be delivered via APIs to any platform or device, enhancing flexibility and scalability. Integrate Amplitude Experiment with Contentful: The Contentful plugin enables growth teams to run no-code experiments to personalize web experiences. Teams configure their experiment using Amplitude, build the variants in Contentful using their existing content, and analyze the results in Amplitude.
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Digging this update. Makes me think we should change from Prismic to Contentful for a project.
Congratulations on the launch! 🎉 How does the Amplitude and Contentful integration ensure that A/B testing results are accurately interpreted without requiring extensive technical expertise?
It makes perfect sense to bring in A/B test capability in amplitude. That is some serious competition for VWO.
A/B tests for web experience will be really helpful. Are these tests technology specific?