What started as one creative idea—duct taping the ice-cube sized GoPro HERO Session to a Hot Wheels car ripping around a track—has turned into a full-on movement backed by the creative minds at Mattel. This week they launched the first ever GoPro-compatible Zoom In car.
“The first ever $1 Hot Wheels car that's compatible w/ GoPro”
Zoom In by Hot Wheels launched on Product Hunt on June 9th, 2018 and earned 144 upvotes and 8 comments, placing #5 on the daily leaderboard. What started as one creative idea—duct taping the ice-cube sized GoPro HERO Session to a Hot Wheels car ripping around a track—has turned into a full-on movement backed by the creative minds at Mattel. This week they launched the first ever GoPro-compatible Zoom In car.
Zoom In by Hot Wheels was featured in Home (169.9k followers), Cars (6.2k followers), Kids (4k followers), Photography (142.8k followers) and Tech (622k followers) on Product Hunt. Together, these topics include over 187.6k products, making this a competitive space to launch in.
Who hunted Zoom In by Hot Wheels?
Zoom In by Hot Wheels was hunted by mihir. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Zoom In by Hot Wheels stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
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