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Adobe Firefly Video

Commercially Safe AI Video Generation

Design Tools
Artificial Intelligence
Video

Adobe Firefly now generates video! Turn text or images into video clips. Commercially safe, integrates with Premiere Pro (beta) & more.

Top comment

Hi everyone!

Adobe Firefly adds video generation! Firefly focuses on commercially safe generative AI, trained on licensed content.

With the new video features, you can:

✍️ Text to Video: Turn prompts into video clips.
🖼️ Image to Video: Animate still images.
🎥 Control: Adjust camera angles, motion, and style.
➕ More: Firefly also generates images and audio.
🤝 Integrates: Works with Premiere Pro (beta) and other Adobe apps.

It'll be interesting to see how this develops within the broader AI video generation products. The Adobe integration could be a major advantage for professionals already in their ecosystem.

What are your thoughts? How important is "commercial safety" to you when choosing an AI video tool?

Comment highlights

How will I know if the quality and usefulness are what I want with only one free video generation?

The focus on commercially safe AI is a smart move, and I can see this being a game-changer for creators who are cautious about copyright issues. Really curious to see how this shapes the future of video production. Great work, congrats to the Adobe team!

In what sense have you put T&C's in place to give the rights of the videos to the creators of the video?

"commercially safe" makes me think you're hiding something else, which happens with many other Adobe producs.

I work with schools and universities in the Netherlands and the T&C's for students, meaning that all their IP they create during their educations, for which they're forced by their schools (on lobbying from Adobe) to use, which is not their actuall property...

How does this imply for this product? Are my creations My creations or is Adobe the IP holder?

With that, will my system crash after using this by the tens or hundreds of unnecesary spyware background processes you run on my computer for
"user analytics"

Have you put in normal processes to cancel the subscription after purchassing aswell?

Sorry to give a negative response on this launch, but obviously not a fan of Adobe, nor their way of treating customers. Let producthunt be a place for products that love their customers and actually listens to their userbase without exploiting them. Go run FB ads or something.

Congrats on the Launch! 😁
The Adobe integration is a big plus, and the emphasis on commercial safety is amazing.

Can’t wait to see how this evolves and how it stacks up against other AI video tools. Commercial safety is definitely a key factor for me when choosing an AI tool!

This is huge! The fact that Firefly is commercially safe and integrates with Premiere Pro is amazing. Definitely eager to see what's possible with this! Congrats on the launch!

"IP-friendly and commercially safe" is a good way to describe the AI slop that's going to flood the internet in coming years.


The most interesting content will flout conventional copyright and other rights restrictions in pursuit of real human expression and meaningful artistic endeavors.


Godspeed to the Adobe killers!