Optibase is now more than an A/B testing tool. With this launch, teams can run experiments, personalize content, and see how users behave using heatmaps and recordings. All in one platform, built to be fast and easy to use. Learn what works, fix what doesn’t, and make confident decisions without complex or expensive tools.
Hey Hunters, it's Luka from Optibase.
Optibase started as a simple way to run A/B tests. Over time, we noticed something important. Teams were running tests, but they still struggled to understand user behavior and act on results with confidence.
So we expanded the product.
This launch is about turning Optibase into a complete experimentation platform, not just a testing tool. Here is what is now possible with Optibase that was not before.
👨🏻🔬 Experiments:
You can run A/B tests, split URL tests, and multivariate tests at different levels of complexity. From small copy changes to full page experiments, all in one workflow.
🎯 Personalization:
You can now personalize content and experiences based on audience rules like location, device, traffic source, or behavior. This lets teams show the right message to the right users, not just test one version for everyone.
📊 Analytics:
We improved how results are tracked and viewed. Teams can follow conversions, compare variants, and understand performance without digging through complex reports.
🔥 Heatmaps:
You can see where users click, scroll, and focus. This adds visual context to your test results and helps explain why one variant wins.
📹 User recordings:
You can watch real sessions to understand friction, confusion, or drop-offs. This helps teams move from guessing to knowing.
The idea was not to add features for the sake of it. The goal was to cover the full loop, from experiment setup to understanding behavior to deciding what to ship next.
If you have feedback or questions, I’m happy to dig into details.
Wow, Optibase looks amazing! Love that it includes heatmaps and recordings right in the platform. How does the heatmap accuracy hold up with more complex single-page applications?
Congrats on the launch! Expanding from testing into the full experimentation loop makes a lot of sense, especially when teams struggle to act on results. How does Optibase help teams reconcile quantitative test outcomes with qualitative signals like heatmaps and session recordings when those insights point in different directions?
Congrats on the launch! Optibase is a super clean way to bring serious, flicker-free experimentation and behavior insights to Webflow teams without the usual enterprise bloat.
About Optibase: Beyond A/B Testing on Product Hunt
“Run A/B, split, and multivariate tests directly in Webflow”
Optibase: Beyond A/B Testing launched on Product Hunt on February 2nd, 2026 and earned 162 upvotes and 15 comments, placing #9 on the daily leaderboard. Optibase is now more than an A/B testing tool. With this launch, teams can run experiments, personalize content, and see how users behave using heatmaps and recordings. All in one platform, built to be fast and easy to use. Learn what works, fix what doesn’t, and make confident decisions without complex or expensive tools.
Optibase: Beyond A/B Testing was featured in A/B Testing (20.4k followers), Marketing (462.7k followers) and Data & Analytics (5.5k followers) on Product Hunt. Together, these topics include over 73.5k products, making this a competitive space to launch in.
Who hunted Optibase: Beyond A/B Testing?
Optibase: Beyond A/B Testing was hunted by Luka Mlakar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Optibase: Beyond A/B Testing stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Luka Mlakar