Optibase started as a scrappy idea in early 2024.
A year later, 2500+ companies are running experiments with it inside Webflow.
When Google sunsetted Optimize, marketers on Webflow were left without an easy or affordable way to test.
That’s when the idea for Optibase was born. In January 2024, we launched the first version.
Fast forward a year, and more than 2500 companies are now using Optibase. That kind of adoption pushed us to raise the bar. The product had to evolve.
Last week, we rolled out our biggest redesign yet. Both the dashboard and the Webflow app have been rebuilt to make testing easier, faster, and more collaborative.
Here’s what’s new:
🧙🏼♂️ The wizard:
Test setup is now a guided, step-by-step flow. From creating the test to linking goals and variants, it’s all in one clear path.
👥 Workspaces:
Testing isn’t a solo sport. Invite teammates and clients, assign roles, and collaborate inside Optibase. Not just shared links, shared context.
🛠️ Redesigned Webflow app:
Our extension now matches the new flow, so launching tests in Designer feels just as smooth as in the dashboard.
🖌️ A fresh look & feel:
Faster navigation, cleaner UI, and a more focused workflow across the board.
🔜 More features are on the way, including improved analytics, screenshots, auto-stop, heatmaps, and more.
Take a spin, try the new flows, and let us know what you think.
Big fan of the product! Pricing is fair and the product is easy to use. Multiple people on our team can create AB tests at the same time without issue.
Congrats ?makers on yet another successful launch, I have no doubts the product will go a long way. What's on your roadmap for the upcoming months?
Love the new design. Wizard is a really great feature for first time users to get the setup right 👍
Are you planning to add heatmaps or scroll tracking as part of analytics in the future? That would make testing insight even deeper
Optibase is great—we're using it at Outseta to run A/B tests on our website. It's easy to setup, configure, and run tests without needing technical resources. Awesome work Luka and team!
Curious how Optibase handle statistical sig vs just raw conversion %? IMO that’s the make-or-break for serious A/B testing.
I've always wanted an easier way to test ideas in Webflow without relying on multiple tools. It sounds like the perfect solution to finally make data-driven decisions on design and messaging.
Love the simplicity — testing design and copy without hurting performance is a big win.
Congrats on the launch and wishing you lots of success ahead!
