1stCollab is the fastest way to test, optimize, and scale your influencer program. Instantly source thousands of creators, and let our platform handle everything — outreach, negotiations, contracting, payments, and taxes — all while maximizing ROI.
Hey Product Hunt! 👋 I’m Leon, Co-founder & CEO of 1stCollab.
After a decade at Pinterest, I kept seeing brands struggle with influencer marketing–even with all the influencer platforms out there. All platforms today still:
require tons of manual work to manage each creator, and
assumed you were an influencer marketing expert, with knowledge of how to evaluate, price, and contract with influencers to get results.
We built 1stCollab to be the first influencer marketing platform that’s:
Fully automated: Instantly source thousands of creators and let us handle everything–outreach, contracting, payments, and taxes–all the way to creators sharing authentic, high-quality content.
Performance optimized: We bid across thousands of creators, estimate ROI using hundreds of real-time engagement signals, and use proprietary pricing + conversion data to help you get the best creators at the best prices.
With 1stCollab, you can:
Launch your very first influencer campaign in under an hour–no manual sourcing, crafting outreach messages or influencer expertise needed. See results within 1–2 weeks as creators start posting.
Effortlessly scale successful campaigns to thousands of creators–we’ve powered some of the largest influencer campaigns on social media, all in a completely automated way. No more expanding headcount just to scale your influencer program.
We built 1stCollab to make influencer marketing finally easy–so teams can focus on strategy and creativity, not CRMs, process and spreadsheets of todo lists.
Try our free creator search and recommendations, and let us know what you think! We’ll be hanging out here all day answering questions and would love your feedback. 🙌
Love the ROI-optimized approach to influencer marketing! As a UI/UX designer who's worked with 200+ products, I'm curious: how did you design the campaign management interface to make tracking ROI and coordinating multiple influencers feel manageable? Marketing platform UX is all about surfacing the right insights at the right time. Congrats on the launch!
A truly needed product! Contacting creators and the MCNs behind them, negotiating one by one, gathering requirements, and then tracking performance is incredibly tedious. I hope 1stCollab can truly streamline this process and boost efficiency.
Real cool. Can we filter by price or subscriber count? Does the payment stay in escrow until completed? Wishing you luck, oh your right your no.3 already, you dont need luck, its just hard work!
Love 1stCollab, has helped @Taskade 10x growth :) Highly recommended.
How do you source these influencers? They should apply by themselves or do you scrap insta?
Wow, that sounds super interesting! I previously worked as an influencer marketing specialist and noticed something: there are often support chats where small creators help each other by leaving comments and boosting engagement. So it may look like the creator has an active audience and strong engagement, but in reality, most of those comments are kind of fake - and they also artificially inflate the video views.
Can your platform detect this kind of activity?
Congrats on the launch, Leon! The automation angle is huge, influencer campaigns are so time-intensive to manage manually.
Do I need to actively search on your platform, or is there a matching system?
Most platforms in this space are just glorified spreadsheets. Good to see a focus on the actual business end of collabs.
The payout feature is a clear win. But the core problem remains legal and compliance.
My question for the team 🤔 : How deep does your discovery go? We need specific, niche micro-influencers, not just the usual suspects. And when are you shipping a full contract-management module? That's the unlock.
Kudos to the team for this launch 🚀
Awesome, love seeing this! How do you make sure brands get the most value out of their first few campaigns?
We are active customers of 1stCollab and it is by far the best influencer marketing platform we have used to date. Really excited to see this formally go live!
We used 1stCollab for two campaigns and it literally replaced a full time person. The results we got were equal to what we would have done paying more for an individual to manually do the work. Highly recommend!
was looking for something like this. definitely trying it out. all the best for the launch 😀
This is the first influencer tool I’ve seen that actually removes the busywork instead of just adding another dashboard. Great work team!
Hey @leon__lin, congrats on launching 1stCollab! 🚀 Your approach to fully automating the entire creator workflow—from sourcing and outreach to contracting, payments, and taxes—is brilliant. I really appreciate how it removes the CRM drudgery and spreadsheet management that typically bogs down influencer programs. The proprietary bidding system that estimates ROI using real-time engagement signals is a real game-changer for performance optimization. Excited to see where you take this next. Best of luck with today's launch!
Frankly having been searching for influencer marketing tools for a while, but very few satisfied me... hope 1stCollab could be the one! Curious - how frequent do you update the trendy influencers list?
Congratulations on launching today! Fast payments and clear deals are game changers. How do you plan to keep creators engaged long term?
Hey Product Hunt! 👋 I’m Leon, Co-founder & CEO of 1stCollab.
After a decade at Pinterest, I kept seeing brands struggle with influencer marketing–even with all the influencer platforms out there. All platforms today still:
require tons of manual work to manage each creator, and
assumed you were an influencer marketing expert, with knowledge of how to evaluate, price, and contract with influencers to get results.
We built 1stCollab to be the first influencer marketing platform that’s:
Fully automated: Instantly source thousands of creators and let us handle everything–outreach, contracting, payments, and taxes–all the way to creators sharing authentic, high-quality content.
Performance optimized: We bid across thousands of creators, estimate ROI using hundreds of real-time engagement signals, and use proprietary pricing + conversion data to help you get the best creators at the best prices.
With 1stCollab, you can:
Launch your very first influencer campaign in under an hour–no manual sourcing, crafting outreach messages or influencer expertise needed. See results within 1–2 weeks as creators start posting.
Effortlessly scale successful campaigns to thousands of creators–we’ve powered some of the largest influencer campaigns on social media, all in a completely automated way. No more expanding headcount just to scale your influencer program.
We built 1stCollab to make influencer marketing finally easy–so teams can focus on strategy and creativity, not CRMs, process and spreadsheets of todo lists.
Try our free creator search and recommendations, and let us know what you think! We’ll be hanging out here all day answering questions and would love your feedback. 🙌