Meet Joy, your free AI business matchmaker. Turn business goals into an editable brief without knowing what to build. Our early beta is welcoming its first builders. You choose what to share; introductions are coordinated by email. Builder work is scoped and priced directly.
Hey Product Hunt! We’re Philip and Cristian, the makers of 10xJoy.
You shouldn’t need to know what to build to get help making your business better. Start with your business email, talk through the outcomes you want with Joy, and review a brief in your own words.
We’re launching an early beta and welcoming our first builders. As the reviewed directory grows, clients can see up to three eligible suggestions, choose who to contact, and approve their brief for an introduction coordinated by email with our team. The gallery’s sample builders and email illustrate that journey.
Builders: tell Joy what you do, add a work example, and send your profile for human review.
10xJoy is free to use for clients and builders. Project work, scope, contracts, and payments are agreed directly with the builder.
The aim is simple: a little less friction, a little more joy, and more room for what matters—maybe even that vacation. 🏝️
We’d love your feedback: does Joy make the next step feel simpler?
Which Vercel product did you use? What new capability did it give your team, and how did that shape the product you launched?
Because projects are contracted and paid directly with the builder, how are you designing incentives and feedback loops so quality stays high (and spam stays low) without becoming a heavy-handed gatekeeper—and what’s your privacy posture on what gets sent to the AI provider vs. kept internal?
Quick update from the other maker. Since this morning we shipped Google sign-in with Google's own button (the consent screen now says 10xjoy.com instead of a Supabase host), a proper social preview, sitemap and analytics, and my own studio, BusiRocket, went through the builder flow end to end: Joy drafted the profile from our site in a few minutes and it is live in the directory. One question for everyone reading: when you describe an outcome to Joy, what is the one thing you would want it to ask you that a human agency usually forgets to ask?
I’ve definitely seen the problem this is solving knowing something needs fixing but not knowing who to ask or even how to describe it.
What happens if someone starts with one idea and realizes during the conversation that they actually need something else?
Only showing a few matches could actually make this easier to use. Too many choices can get messy fast.
Choose what to share stood out to me. Some business problems are better kept private at the start.
The editable brief is a nice touch. I’d definitely want to change a few things before sending it on.
I like the idea of starting with what you want to achieve rather than having to figure out what to build first.
About 10xJoy on Product Hunt
“Discover desired outcomes + connect w/ builders who can help”
10xJoy launched on Product Hunt on September 25th, 2026 and earned 143 upvotes and 23 comments, placing #4 on the daily leaderboard. Meet Joy, your free AI business matchmaker. Turn business goals into an editable brief without knowing what to build. Our early beta is welcoming its first builders. You choose what to share; introductions are coordinated by email. Builder work is scoped and priced directly.
10xJoy was featured in Productivity (661.5k followers), Artificial Intelligence (479.4k followers) and Vercel Day (40 followers) on Product Hunt. Together, these topics include over 288.5k products, making this a competitive space to launch in.
Who hunted 10xJoy?
10xJoy was hunted by Philip Loyd. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how 10xJoy stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Philip Loyd