GTM teams struggle heavily with data enrichment, especially in the SMB space. I demoed 10+ tools to solve the enrichment issue at my company, but I found that none of them could consistently get the data I needed.
The data I needed lived on the prospect's site, not on LinkedIn or other common sources used for Enterprise.
Existing tools aren't the most intuitive for non-technical folks, so I wanted to build an enrichment tool on top of a platform that many GTM teams are already familiar with. This led me to build Vurge, an AI data extraction tool built right into Google Sheets. No new tools, no new dependencies, just prompt and get the data you need!
