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Vessa
The only brand guidelines that move
Vessa turns your brand guidelines into a live web page. Colors copy to the clipboard when you click them, type specimens render in the real fonts, and every section is choreographed with motion your client can feel instead of reading about. Each guideline ships a brand.json and an MCP server, so your AI tools can read and write the brand. You buy a brand once and it stays yours, with nothing to renew.
Top comment
Hi, I'm Julian. I run a small design studio with my brother (Good Fella), and in ten years of client work I never once felt good about the handover. You spend six weeks on a brand and then you flatten the whole thing into a PDF, and everyone on the call says it looks great and nobody opens it again. The animation part was worse. I used to spend days on timing and then write "subtle fade, 400ms" in a caption and hope the developer felt the same way about the word subtle. Usually they didn't, and honestly, why would they. Vessa is the version I wanted the whole time. It's a real page at a real URL, built from the actual colors and fonts you picked, and the motion is a live system your developer can ship instead of guess at. You fill in a form, not a canvas. That's on purpose and some people will hate it. Every section has one considered layout with its own choreography, and the payoff is the page looks art-directed the moment your content lands in it. Here's one I built for a made-up brand while testing it: vessa.design/brand/vanta. Our own studio's is at vessa.design/brand/goodfella. Scroll them on your phone too, that's where most clients will open them. There's also an MCP server on every brand, so Claude or Cursor can read the real palette or fill whole sections while you review. I didn't expect to care about that part as much as I do. One more thing, because it's the part I care most about. Your client never gets an invoice from us. You pay €29 for a brand once, the guideline stays live and editable, and nobody sends your client a subscription bill for their own brand. I'm curious how you hand over brand guidelines today and what your clients actually do with them. I'm here all day. Launch week: code HUNT takes your first brand from €29 to €20, until Sunday the 30th.
About Vessa on Product Hunt
“The only brand guidelines that move”
Vessa was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #26 on the daily leaderboard. Vessa turns your brand guidelines into a live web page. Colors copy to the clipboard when you click them, type specimens render in the real fonts, and every section is choreographed with motion your client can feel instead of reading about. Each guideline ships a brand.json and an MCP server, so your AI tools can read and write the brand. You buy a brand once and it stays yours, with nothing to renew.
On the analytics side, Vessa competes within Design Tools, Branding and Marketing — topics that collectively have 768.5k followers on Product Hunt. The dashboard above tracks how Vessa performed against the three products that launched closest to it on the same day.
Who hunted Vessa?
Vessa was hunted by Julian Fella. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Vessa including community comment highlights and product details, visit the product overview.