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UTMConfig
Campaign naming & UTM management for performance marketers.
UTMConfig turns campaign naming conventions into a system your whole team can actually follow. Define fields, abbreviations, casing and separators once, then generate consistent campaign, ad set and ad names, plus UTMs. Bulk generation and client-specific conventions are built in. MCP support is coming soon, so AI agents can generate names using the exact same rules as your team.
I’ve spent a lot of time running paid campaigns, and campaign naming always ends up becoming the same mess: spreadsheets, inconsistent abbreviations, broken UTMs, and everyone naming things slightly differently.
So I built UTMConfig.
You define the naming convention once, including fields, abbreviations, casing and separators. UTMConfig then uses those rules to generate consistent campaign, ad set and ad names, plus UTMs, across clients and campaigns.
There’s also bulk generation for larger launches and free campaign name, ad name and UTM generators if you just want to use the tools without signing up.
Built and shipped the first version in about 48 hours. Would genuinely love feedback from other media buyers and marketers on what’s missing or annoying.
About UTMConfig on Product Hunt
“Campaign naming & UTM management for performance marketers.”
UTMConfig was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #151 on the daily leaderboard. UTMConfig turns campaign naming conventions into a system your whole team can actually follow. Define fields, abbreviations, casing and separators once, then generate consistent campaign, ad set and ad names, plus UTMs. Bulk generation and client-specific conventions are built in. MCP support is coming soon, so AI agents can generate names using the exact same rules as your team.
On the analytics side, UTMConfig competes within Social Media, Marketing and Advertising — topics that collectively have 586.8k followers on Product Hunt. The dashboard above tracks how UTMConfig performed against the three products that launched closest to it on the same day.
Who hunted UTMConfig?
UTMConfig was hunted by Rick Hermanus Antonius de Klein. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of UTMConfig including community comment highlights and product details, visit the product overview.
Rick Hermanus Antonius de Klein