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TrueOpen
Real newsletter engagement, minus the Apple Mail noise
Apple Mail pre-loads your tracking pixel before anyone actually opens your email — so a chunk of your "open rate" is fake. TrueOpen takes your campaign CSV (Substack, Mailchimp, Buttondown, Kit — any ESP) and shows you the real number next to the reported one. No signup needed to see how it works. Free tier covers 5 analyses/month.
Hey everyone! I'm not a newsletter writer myself — I was researching pain points for a tool idea and kept running into this Apple MPP problem. Built TrueOpen to fix it.
Upload a CSV, get an Adjusted Engagement Score next to your raw open rate — like the screenshot above, where 81% reported opens turned out to be 37% real ones.
Would love feedback, especially from people who actually run newsletters — am I missing anything important?
About TrueOpen on Product Hunt
“Real newsletter engagement, minus the Apple Mail noise”
TrueOpen was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #140 on the daily leaderboard. Apple Mail pre-loads your tracking pixel before anyone actually opens your email — so a chunk of your "open rate" is fake. TrueOpen takes your campaign CSV (Substack, Mailchimp, Buttondown, Kit — any ESP) and shows you the real number next to the reported one. No signup needed to see how it works. Free tier covers 5 analyses/month.
On the analytics side, TrueOpen competes within Email, Newsletters and Marketing — topics that collectively have 516k followers on Product Hunt. The dashboard above tracks how TrueOpen performed against the three products that launched closest to it on the same day.
Who hunted TrueOpen?
TrueOpen was hunted by Sazid. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of TrueOpen including community comment highlights and product details, visit the product overview.
Sazid