Know if your marketing is working with real-time insights
Timelaps conducts primary research, collects responses from 4,000+ real consumers in target demographics, and tells you whether your brand marketing is working. Compared to traditional agencies or trackers, Timelaps is 5x more affordable, based on the latest science of brand growth, and continuously updated in real time.
I previously cofounded HackQuest, raised $5M+ in funding, and grew it into one of the leading developer ecosystems in the world with over 2M users.
After HackQuest was acquired, I spent months traveling the globe: discovering, designing, coding, testing, and validating over 35 ideas from my "things to build" list to find what's next.
In San Francisco, during ODF, Henk and I sat together during the opening ceremony and connected instantly on the type of company we want to build together and the massive opportunity in the intersection of AI and market research.
We kept asking: What matters most in the age of AI? After months of exploration and pivots, Henk and I answered the question with our Timelaps thesis. Below are snippets of why we chose branding & brand tracking.
Why Branding? Brand is back. According to the recent McKinsey study published in November 2025, Branding was cited as the number one priority for 2026 by marketing leaders across all business models.
That’s because a strong brand drives real business outcomes:
Brand is a measurable financial asset.Econometric analysis of 135 global firms shows that every $1 increase in brand value equates to $1.76 in turnover.
Sustainable Pricing Power: Brand is the antidote to commoditization. Kantar’s BrandZ data proves that stronger brands command higher than average prices vs their competitors.
Cheaper to grow. The same studies show that a strong brand hugely improves the ROI of marketing and lowers CAC.
What is Brand Tracking? Why Brand Tracking? Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors.
It answers questions like:
Are people aware of us?
Are we associated with the right problems and solutions?
Are we becoming the default choice in key moments of the customer journey?
Are paid and PR campaigns actually shifting perception?
Are we growing faster than competitors in brand health?
You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA.
Brand tracking is the equivalent of long-term growth. It helps you:
See if your marketing is working for building brand equity.
Show which campaigns have an effect, or not.
Identify segments you are over- or underperforming in.
Detect signs of competitor threats.
Identify the top growth areas for your brand.
Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.
The AI revolution has transformed what brands can create. It's time for tracking to catch up.
We are still very early in the journey (<5 wks). Our goal is to document our growth journey on Product Hunt and share it with all of you. Our team is available ALL DAY for all your feedback and questions. Grateful for your support and excited to chat here / over a call :)
Hey Product Hunt 👋
I'm Harry, cofounder of Timelaps.
I previously cofounded HackQuest, raised $5M+ in funding, and grew it into one of the leading developer ecosystems in the world with over 2M users.
After HackQuest was acquired, I spent months traveling the globe: discovering, designing, coding, testing, and validating over 35 ideas from my "things to build" list to find what's next.
In San Francisco, during ODF, Henk and I sat together during the opening ceremony and connected instantly on the type of company we want to build together and the massive opportunity in the intersection of AI and market research.
We kept asking: What matters most in the age of AI? After months of exploration and pivots, Henk and I answered the question with our Timelaps thesis. Below are snippets of why we chose branding & brand tracking.
Why Branding?
Brand is back. According to the recent McKinsey study published in November 2025, Branding was cited as the number one priority for 2026 by marketing leaders across all business models.
That’s because a strong brand drives real business outcomes:
Brand is a measurable financial asset. Econometric analysis of 135 global firms shows that every $1 increase in brand value equates to $1.76 in turnover.
Sustainable Pricing Power: Brand is the antidote to commoditization. Kantar’s BrandZ data proves that stronger brands command higher than average prices vs their competitors.
Cheaper to grow. The same studies show that a strong brand hugely improves the ROI of marketing and lowers CAC.
What is Brand Tracking? Why Brand Tracking?
Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors.
It answers questions like:
Are people aware of us?
Are we associated with the right problems and solutions?
Are we becoming the default choice in key moments of the customer journey?
Are paid and PR campaigns actually shifting perception?
Are we growing faster than competitors in brand health?
You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA.
Brand tracking is the equivalent of long-term growth. It helps you:
See if your marketing is working for building brand equity.
Show which campaigns have an effect, or not.
Identify segments you are over- or underperforming in.
Detect signs of competitor threats.
Identify the top growth areas for your brand.
Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.
The AI revolution has transformed what brands can create. It's time for tracking to catch up.
We are still very early in the journey (<5 wks). Our goal is to document our growth journey on Product Hunt and share it with all of you. Our team is available ALL DAY for all your feedback and questions. Grateful for your support and excited to chat here / over a call :)