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The Aura 100
The internet decides who has the most aura.
The Aura 100 is a living database of who has the most aura in culture right now. Instead of rankings decided by editors, followers, or algorithms, The Aura 100 is powered by thousands of head-to-head votes from real people. Every vote updates the rankings in real time, creating a constantly evolving snapshot of cultural relevance, charisma, influence and internet perception. Vote. Compare. Watch the rankings move.
Hey Product Hunt 👋
I built The Aura 100 because I became fascinated with something the internet talks about constantly but nobody has really tried to measure: aura.
Who has it? Who lost it? Who’s farming it? And, most importantly, who has the most?
The Aura 100 is our attempt to turn that conversation into a living cultural database.
Instead of an editorial team deciding the rankings, people vote head-to-head and the leaderboard moves in real time. Athletes, musicians, actors, creators and cultural icons all compete on the same scale.
The bigger idea is to build a historical record of aura and internet perception. Who was rising, who was falling, and who owned a moment in culture.
It’s early, slightly ridiculous, and weirdly addictive.
Would love to know who you think we’re missing 👇
About The Aura 100 on Product Hunt
“The internet decides who has the most aura.”
The Aura 100 was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #152 on the daily leaderboard. The Aura 100 is a living database of who has the most aura in culture right now. Instead of rankings decided by editors, followers, or algorithms, The Aura 100 is powered by thousands of head-to-head votes from real people. Every vote updates the rankings in real time, creating a constantly evolving snapshot of cultural relevance, charisma, influence and internet perception. Vote. Compare. Watch the rankings move.
On the analytics side, The Aura 100 competes within Celebrities, Data & Analytics and Entertainment — topics that collectively have 9.9k followers on Product Hunt. The dashboard above tracks how The Aura 100 performed against the three products that launched closest to it on the same day.
Who hunted The Aura 100?
The Aura 100 was hunted by Drew Williams. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of The Aura 100 including community comment highlights and product details, visit the product overview.
Drew Williams