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The 2018 Campaign Playbook

How to create marketing campaigns that impact!

Struggling to get success from your marketing? Our 2018 Campaign Playbook analyzes some of the biggest brands in the world, to show you how to replicate their success in your own campaigns. We look at how: Apple can create an engaging campaign in the busy Smart Device market. A+ Water could successfully market a product with 96% negative sentiment. ASOS identifies the best influencer from over 82,000 posts. Tide turned a crisis into a category-changer in just one campaign - using only the power of trends. No matter what industry you’re in, we’ll show you how to make your next campaign work.

About The 2018 Campaign Playbook on Product Hunt

How to create marketing campaigns that impact!

The 2018 Campaign Playbook was submitted on Product Hunt and earned 6 upvotes and 1 comments, placing #48 on the daily leaderboard. Struggling to get success from your marketing? Our 2018 Campaign Playbook analyzes some of the biggest brands in the world, to show you how to replicate their success in your own campaigns. We look at how: Apple can create an engaging campaign in the busy Smart Device market. A+ Water could successfully market a product with 96% negative sentiment. ASOS identifies the best influencer from over 82,000 posts. Tide turned a crisis into a category-changer in just one campaign - using only the power of trends. No matter what industry you’re in, we’ll show you how to make your next campaign work.

Who hunted The 2018 Campaign Playbook?

The 2018 Campaign Playbook was hunted by Daniel Seavers. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

For a complete overview of The 2018 Campaign Playbook including community comment highlights and product details, visit the product overview.