As your newsletter grows and evolves, allowing readers to update their preferences is key to keeping them engaged and reducing churn. With our new Subscriber Preferences feature, it's all handled seamlessly right out of the box.
Subscriber Preferences help transform newsletter operators into full-fledged media businesses.
A few examples of how it works in practice:
• If you host events → readers can opt-in to receive emails specifically about upcoming events, preventing uninterested readers from unsubscribing.
• If you have multiple newsletters → readers can easily browse and select which ones they want to receive.
• If you send a daily newsletter → readers can choose to receive just one edition per week, helping to prevent them from unsubscribing entirely.
This new feature makes creating a personalized experience for your audience easier than ever. Check it out and let us know what you think!
