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State of Email 2024

Turn insights from 250+ email experts into results

💡 Discover success strategies and insight of 250+ email experts 💡Learn what worked best for conversion in 2023 and predictions for 2024 🚀Get industry benchmarks to measure performance

Top comment

Hi PHers, Our job at Mailmodo is to help marketers send better emails, and our annual report - State of Email - is an extension of this goal. Every year, we survey email experts worldwide to learn about the strategies behind their hits and probable reasons behind their misses. We combine this information with the data gathered from billions of emails from our product. State of Email 2023 registered 1500+ downloads, 10k+ reads, and 400+ citations last year. There was also a cherry on the top - our insights from SOE ‘23 were featured on Statista, the holy grail of data. This year, we’ve improved the SOE experience with better insights and a touch of AI. Let me explain. We’ve got over 250 email marketers from Dell, Deisgnmodo, ContentLab, and other companies. In emails, they shared their insider tips, success recipes, and experiences with deliverability, design, copy, and AI. Some of the most important questions answered in this report are - ✔️ Which email flow is the most profitable for a business? ✔️ Where does AI optimize the email marketing workflow? ✔️ What are the industry benchmarks and upcoming trends? And here’s the best part – you don’t even have to skim the entire report to reach the stats you want. We’ve trained an AI bot on the report. And you can ask the bot any question related to email marketing and benchmarks to get an answer without having to hunt for it in the report. (Easy, peasy!) Please check it out and bookmark it for your strategy meetings. (Trust me- the bosses love the numbers.) Also, don’t forget to share your feedback and share with your network.