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SRPify - your new pocket P&L
The CPG margin & COGS calculator Apple rejected 9 times.
SRPify is the margin calculator every CPG founder builds in excel but doesnt have on hand when on the go. Directly on your phone just set your target SRP, choose if you're working with a distributor or not, & see exactly what your COGS, distributor price, retailer margin, and brand profit need to be. Premium adds COGS analysis to reverse the math: enter your actual cost & see if you're profitable at the shelf price you want. Built by a CPG operator after years of doing this math by hand.
Hey Product Hunt 👋
I'm Kyle. I spent years in CPG calculating margins backwards in spreadsheets or on my phones calculator. Trying to remember numbers in my head and figuring out what COGS needed to be so a product could hit $X on the shelf and still leave enough margin for retailers, distributors, and the brand to all stay alive. It's the same math every emerging CPG founder does, and I just wanted a tool to make it abundantly simple to say "I want to sell a product for $x and make $y. How much do I need to make it for?".
So I built SRPify. Set a target shelf price, choose your sales channels, and it shows you exactly what every margin needs to be. The premium tier reverses the math: enter your real COGS and it tells you whether your dream shelf price actually works, or if you need to redesign your product, your packaging, or your distribution model to hit a different COGS.
I've spent two months getting rejected by Apple's review team nine times before this finally shipped. Sandbox identity issues, RevenueCat keychain bugs, force-unwrapped URLs that only crashed on iPad, an unresponsive button no one could reproduce locally, every rejection taught me something I never wanted to know about iOS in-app purchases. Its been a journey but im fired up for this to be live for you all (and honestly myself, too).
Would love your feedback, especially from other CPG founders, brokers, or anyone who's been looking for something like this. What pricing question do you wish a tool would just answer for you?
— Kyle
About SRPify - your new pocket P&L on Product Hunt
“The CPG margin & COGS calculator Apple rejected 9 times.”
SRPify - your new pocket P&L was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #153 on the daily leaderboard. SRPify is the margin calculator every CPG founder builds in excel but doesnt have on hand when on the go. Directly on your phone just set your target SRP, choose if you're working with a distributor or not, & see exactly what your COGS, distributor price, retailer margin, and brand profit need to be. Premium adds COGS analysis to reverse the math: enter your actual cost & see if you're profitable at the shelf price you want. Built by a CPG operator after years of doing this math by hand.
On the analytics side, SRPify - your new pocket P&L competes within Productivity, Finance and Food & Drink — topics that collectively have 662.4k followers on Product Hunt. The dashboard above tracks how SRPify - your new pocket P&L performed against the three products that launched closest to it on the same day.
Who hunted SRPify - your new pocket P&L?
SRPify - your new pocket P&L was hunted by Kyle Peters. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of SRPify - your new pocket P&L including community comment highlights and product details, visit the product overview.
Kyle Peters