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Sprite
AI That Makes Great Content (It's Not Magic)
Connect your store and let Sprite run your content operation. Schema, links, photography, publishing, every day. Other AI tools hand you a Google Doc. Sprite hands you traffic. It studies your store, writes articles your customers actually search for, generates the imagery, builds the schema, links it all together, and ships it live to Shopify whilst you sleep. Set the strategy once. Wake up to a content engine that's been working all night.
Hey everyone, Richard here, founder of Sprite 👋
I've spent the last decade running paid media and SEO for ecommerce brands through my agency. Same conversation, every quarter: "we know content drives the long-term moat, but we can't justify the cost or the headcount or cost." Meanwhile I'm spending $1bn on marketing over the last decade!
So they'd hire a freelancer, get 4 articles, lose momentum, and quietly give up. Or they'd buy an AI writing tool, generate 200 drafts, publish none of them because nobody had time to add schema, source images, build internal links, or push them live.
The gap was never the writing. The writing got solved in 2023. The gap was everything around it: the strategy, the catalogue research, the imagery, the linking, the technical SEO, the publishing.
Sprite is what I wished existed for my own clients. You connect your Shopify or Wordpress store, we read your catalogue, find the topics your customers actually search for, write the articles, generate the product imagery, structure the schema, wire bidirectional internal links, and ship it live on a schedule. You stay in the loop on strategy. We handle the other 95%.
The thing that surprised me building this: how much of "AI content" tooling is still just a fancy text box. Real content operations are 10% writing and 90% logistics. We've spent most of our build time on the logistics.
Would genuinely love your feedback, especially if you've tried to scale ecommerce content before and hit the wall. What broke for you?
About Sprite on Product Hunt
“AI That Makes Great Content (It's Not Magic)”
Sprite was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #94 on the daily leaderboard. Connect your store and let Sprite run your content operation. Schema, links, photography, publishing, every day. Other AI tools hand you a Google Doc. Sprite hands you traffic. It studies your store, writes articles your customers actually search for, generates the imagery, builds the schema, links it all together, and ships it live to Shopify whilst you sleep. Set the strategy once. Wake up to a content engine that's been working all night.
On the analytics side, Sprite competes within Writing, Marketing and Artificial Intelligence — topics that collectively have 989.5k followers on Product Hunt. The dashboard above tracks how Sprite performed against the three products that launched closest to it on the same day.
Who hunted Sprite?
Sprite was hunted by Richard Newton. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Sprite including community comment highlights and product details, visit the product overview.
Richard Newton