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Instagram Hashtag Study
649,895 posts show where to put hashtags: caption or comment
There’s always been a lot of back and forth when it comes to the best practices of hashtags placement on Instagram: in the caption or in the first comment. And what about hidden hashtags? The latest study shows how hashtags affect Instagram performance.
About Instagram Hashtag Study on Product Hunt
“649,895 posts show where to put hashtags: caption or comment”
Instagram Hashtag Study was submitted on Product Hunt and earned 12 upvotes and 8 comments, placing #31 on the daily leaderboard. There’s always been a lot of back and forth when it comes to the best practices of hashtags placement on Instagram: in the caption or in the first comment. And what about hidden hashtags? The latest study shows how hashtags affect Instagram performance.
Who hunted Instagram Hashtag Study?
Instagram Hashtag Study was hunted by Teodora Lozan. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Instagram Hashtag Study including community comment highlights and product details, visit the product overview.

