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Social Undertone
Understand a creator's audience, straight from the comments
Influencer tools count followers and likes. Social Undertone reads the comments. It turns the public comments on a creator's Instagram and TikTok posts into an audience report: sentiment, trust, bots and spam, buying interest, reactions to sponsored posts, the questions people keep asking and the brands they name. Built for brands choosing partners and creators showing their worth. Start with 3 free reports.
Hey Product Hunt 👋 I'm Peter, and I built Social Undertone.
At my agency, GLOW, every conversation about which creator to work with ran on the same engagement numbers: followers, likes, views etc. None of them answer what a brand actually wants to know. Does this audience trust the creator? Are the comments from real people? Do they want what the creator recommends?
The answers are sitting in the comments, but nobody reads them by hand. So we built something that does. Social Undertone is purpose built for one thing only: Audience sentiment reports.
We read the public comments on a creator's Instagram and TikTok posts and turns them into an audience report: sentiment, credibility, how much is bots or spam, buying interest, how people react to sponsored posts, the questions they keep asking, and the brands they name.
You get 3 free reports, no card needed. We also have a generous affiliate partner program.
I'd love to know: what's the first thing you'd want to know about a creator's audience?
About Social Undertone on Product Hunt
“Understand a creator's audience, straight from the comments”
Social Undertone was submitted on Product Hunt and earned 6 upvotes and 1 comments, placing #93 on the daily leaderboard. Influencer tools count followers and likes. Social Undertone reads the comments. It turns the public comments on a creator's Instagram and TikTok posts into an audience report: sentiment, trust, bots and spam, buying interest, reactions to sponsored posts, the questions people keep asking and the brands they name. Built for brands choosing partners and creators showing their worth. Start with 3 free reports.
On the analytics side, Social Undertone competes within Social Media, Analytics and Influencer marketing — topics that collectively have 265.8k followers on Product Hunt. The dashboard above tracks how Social Undertone performed against the three products that launched closest to it on the same day.
Who hunted Social Undertone?
Social Undertone was hunted by Peter Levin. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Social Undertone including community comment highlights and product details, visit the product overview.
Peter Levin
Hey Product Hunt 👋 I'm Peter, and I built Social Undertone.
At my agency, GLOW, every conversation about which creator to work with ran on the same engagement numbers: followers, likes, views etc. None of them answer what a brand actually wants to know. Does this audience trust the creator? Are the comments from real people? Do they want what the creator recommends?
The answers are sitting in the comments, but nobody reads them by hand. So we built something that does.
Social Undertone is purpose built for one thing only: Audience sentiment reports.
We read the public comments on a creator's Instagram and TikTok posts and turns them into an audience report: sentiment, credibility, how much is bots or spam, buying interest, how people react to sponsored posts, the questions they keep asking, and the brands they name.
You get 3 free reports, no card needed. We also have a generous affiliate partner program.
I'd love to know: what's the first thing you'd want to know about a creator's audience?