Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top. Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
About Segment Personas on Product Hunt
“Customer data infrastructure”
Segment Personas launched on Product Hunt on May 14th, 2018 and earned 240 upvotes and 14 comments, placing #10 on the daily leaderboard. Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top. Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
On the analytics side, Segment Personas competes within API, Analytics, Marketing and Growth Hacking — topics that collectively have 881.8k followers on Product Hunt. The dashboard above tracks how Segment Personas performed against the three products that launched closest to it on the same day.
Who hunted Segment Personas?
Segment Personas was hunted by Ilya Volodarsky. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Ilya Volodarsky