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Rowfire
Turn database events into Slack, Zendesk & Braze actions
Most tools watch a table for new rows (Zapier, n8n) or sync columns (reverse ETL). Rowfire fires on any SQL query you write: joins, aggregates, even what didn't happen, like "trial ends in 3 days, never activated". What stands out: "once per customer per week" is a setting, not code; every rule is backtested against history and run in shadow mode before it sends; and it's read-only and open source. Postgres/MySQL to Slack, Zendesk, Braze or any API, with no engineering ticket.
Hey Product Hunt 👋
What inspired it: every team I've worked with has the same backlog of "tell us when this happens" requests:
• Billing: "ping us when a card is declined, but not three times for one invoice"
• Customer success: "open a ticket when a trial ends in 3 days and never activated"
• Lifecycle: "send Braze an event so the rescue campaign starts"
The data is already in the database. But each request becomes application code, a deploy, and a wait behind the roadmap, so most never get built.
How the approach evolved:
1. It started as "watch a table, post to Slack". That broke on the first real request: "a trial that never activated" isn't a new row, it's a condition. So an event became a SQL query you define, with joins, aggregates, and even things that didn't happen.
2. The first thing every team asked was "how many messages will this send?" Nobody wants to flood #sales or open 200 duplicate tickets. So backtesting became the core: replay a rule over history before it goes live. In the demo, 211 declined charges become 92 messages, and 119 duplicates are never sent.
3. Then it was split by who knows what. Engineering writes the query once; billing, support or lifecycle decide how often it fires and where it goes, with no ticket in between.
It only reads from your database, runs in shadow mode until you promote a rule, and is open source and self-hosted.
Try it without signing up: https://demo.rowfire.com
I'd love to hear: what's the first automation you'd build, and what's missing before you'd point it at your own database?
About Rowfire on Product Hunt
“Turn database events into Slack, Zendesk & Braze actions”
Rowfire was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #65 on the daily leaderboard. Most tools watch a table for new rows (Zapier, n8n) or sync columns (reverse ETL). Rowfire fires on any SQL query you write: joins, aggregates, even what didn't happen, like "trial ends in 3 days, never activated". What stands out: "once per customer per week" is a setting, not code; every rule is backtested against history and run in shadow mode before it sends; and it's read-only and open source. Postgres/MySQL to Slack, Zendesk, Braze or any API, with no engineering ticket.
On the analytics side, Rowfire competes within Open Source, Developer Tools, GitHub and Marketing automation — topics that collectively have 636.2k followers on Product Hunt. The dashboard above tracks how Rowfire performed against the three products that launched closest to it on the same day.
Who hunted Rowfire?
Rowfire was hunted by Mostafa Saeed. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Rowfire including community comment highlights and product details, visit the product overview.
Mostafa Saeed