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Rocket ADs
Beyond installs, we drive results
Rocket Ads transforms Japan’s unique Poikatsu (points-earning) culture into a technology-driven performance advertising platform. By connecting local reward media in Japan and Korea with global app and game advertisers, our proprietary campaign design aligns user incentives with measurable business goals. From installs and registrations to in-app milestones, purchases, and subscriptions, Rocket Ads optimizes CPI, CPE, and nCPI campaigns to drive meaningful engagement—not just downloads.
Top comment
Hey Product Hunt! 👋 I'm Minki, co-founder of aix, the team behind Rocket Ads. After nearly two decades in mobile marketing, one question kept coming up: Why do we treat an app install as success when the real value begins afterward? Japan gave us a different perspective. Japan has a unique culture called "Poikatsu" (ポイント活動), where millions of consumers actively earn and use reward points through everyday activities. Over time, this culture has evolved into a sophisticated ecosystem of reward-driven user engagement. We saw something bigger than a local advertising model. We saw an opportunity to transform this consumer behavior into a scalable, technology-driven advertising infrastructure. That's why we built Rocket Ads. 🚀 Rocket Ads connects global app and game advertisers with local reward media across Japan and Korea. Our proprietary campaign design technology aligns user incentives with measurable business outcomes, from app installs and registrations to in-app milestones, purchases, and subscriptions. And this isn't just a vision anymore. Today, innovative and exciting mobile apps and games from around the world are already running campaigns through Rocket Ads, reaching and acquiring valuable users in Japan and Korea. From emerging startups to established global publishers, we're helping businesses connect with local audiences through campaigns designed around meaningful user actions—not just downloads. Our ambition goes beyond Japan and Korea. We're building a global engagement advertising infrastructure that connects local media ecosystems with advertisers worldwide. We're excited to bring Rocket Ads to the Product Hunt community and hear what you think! For fellow founders, app developers, and growth marketers: What's the biggest challenge you face when expanding into Japan or Korea? We'd love to hear your experiences and ideas! 🌏
About Rocket ADs on Product Hunt
“Beyond installs, we drive results”
Rocket ADs was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #134 on the daily leaderboard. Rocket Ads transforms Japan’s unique Poikatsu (points-earning) culture into a technology-driven performance advertising platform. By connecting local reward media in Japan and Korea with global app and game advertisers, our proprietary campaign design aligns user incentives with measurable business goals. From installs and registrations to in-app milestones, purchases, and subscriptions, Rocket Ads optimizes CPI, CPE, and nCPI campaigns to drive meaningful engagement—not just downloads.
On the analytics side, Rocket ADs competes within Marketing, Growth Hacking and Advertising — topics that collectively have 650.6k followers on Product Hunt. The dashboard above tracks how Rocket ADs performed against the three products that launched closest to it on the same day.
Who hunted Rocket ADs?
Rocket ADs was hunted by MINKI LEE. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Rocket ADs including community comment highlights and product details, visit the product overview.