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RedHen Labs
Amazon PPC automation. Flat fee, never a % of ad spend.
Flat-rate Amazon advertising software for US sellers — $19 to $129 a month, never a percentage of ad spend. Real profit tracking per product, automated bid optimization, keyword harvesting and review automation. US, Canada, Mexico and Brazil on one seat. Built by Amazon sellers.
Hi Product Hunt,
I make furniture. I run a small woodworking shop and sell what we make on Amazon, and for years I paid for advertising tools that charged a percentage of my ad spend. On furniture margins that math never worked. The more I spent, the more they made — nobody in that arrangement had any reason to get me to spend less.
So I built my own. RedHen Labs started as software to manage exactly one Amazon account: mine. It still runs on it every night.
It does rule-based automation across Sponsored Products and Sponsored Brands, an AI bid engine for Sponsored Display, keyword harvesting, negative keywords, dayparting, and per-product profitability. Changes go to an approval queue by default — you see what it wants to do before it does it, and you can undo it after.
Pricing is flat: $19, $69 or $129 a month depending on what you switch on. Never a percentage of spend.
What's new since the June launch: budget pacing was rebuilt from the ground up. It used to pool a monthly figure across a group of campaigns, which meant one campaign having a bad day quietly pulled everyone else's budget down with it. Now every campaign paces against its own money — spend too much today and it gives itself less for the rest of the month, spend too little and it gives itself more, and it can never exceed the daily ceiling you set. Nothing is shared between campaigns.
The part I did not expect to be writing: I am not an engineer. Ten months ago I could not have written a line of this. It is now 2,140 commits, 189 migrations and 3,436 tests, built with AI assistants and a great deal of learning the hard way that a confident answer is not a verified one.
There are free calculators on the site if you just want the break-even math without signing up for anything.
Happy to answer anything — especially from people who sell on Amazon and have opinions about what it gets wrong.
— Amzi
About RedHen Labs on Product Hunt
“Amazon PPC automation. Flat fee, never a % of ad spend.”
RedHen Labs was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #148 on the daily leaderboard. Flat-rate Amazon advertising software for US sellers — $19 to $129 a month, never a percentage of ad spend. Real profit tracking per product, automated bid optimization, keyword harvesting and review automation. US, Canada, Mexico and Brazil on one seat. Built by Amazon sellers.
On the analytics side, RedHen Labs competes within Marketing, Artificial Intelligence and E-Commerce — topics that collectively have 990.8k followers on Product Hunt. The dashboard above tracks how RedHen Labs performed against the three products that launched closest to it on the same day.
Who hunted RedHen Labs?
RedHen Labs was hunted by amzi smith. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of RedHen Labs including community comment highlights and product details, visit the product overview.
amzi smith