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ProteinLook
Track your protein – with one photo
Take a photo of your food. ProteinLook recognizes the meal and estimates protein and calories (plus carbs and fat) – honestly, with a range instead of fake precision. You correct via chat, your daily protein goal fills up. No database search, no barcodes.
Hi Product Hunt 👋 I'm Reto, a marketing professor in Switzerland, and this is a weekend side project, not a startup.
The itch: I wanted to hit my daily protein target without the chore of calorie counting – no database search, no barcode scanning, no weighing. Every tracker I tried was built around calories first and made logging a second job.
What ProteinLook does: Take a photo of your meal (or type a sentence like "cappuccino and a croissant"). The AI recognizes the foods, estimates grams, protein and calories, and fills your protein ring for the day. If it's off, you just tell it – "only ate half", "no oil", "add a small beer" and it recalculates.
Two things I cared about:
Honest ranges, not fake precision. You'll see "~460 kcal, realistic range 360–620" instead of a confident "463 kcal" nobody can actually know from a photo. As a consumer-behavior researcher I find it fascinating that people trust the fake-precise number more – I'd rather be honest.
Zero friction. It's a web app (PWA): open proteinlook.com on your phone, add to home screen, done. No app store, free, no ads. Photos are analyzed and not stored.
About ProteinLook on Product Hunt
“Track your protein – with one photo”
ProteinLook was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #107 on the daily leaderboard. Take a photo of your food. ProteinLook recognizes the meal and estimates protein and calories (plus carbs and fat) – honestly, with a range instead of fake precision. You correct via chat, your daily protein goal fills up. No database search, no barcodes.
On the analytics side, ProteinLook competes within Health & Fitness, Photography and Fitness — topics that collectively have 228.7k followers on Product Hunt. The dashboard above tracks how ProteinLook performed against the three products that launched closest to it on the same day.
Who hunted ProteinLook?
ProteinLook was hunted by Reto Hofstetter. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of ProteinLook including community comment highlights and product details, visit the product overview.
Reto Hofstetter
Hi Product Hunt 👋 I'm Reto, a marketing professor in Switzerland, and this is a weekend side project, not a startup.
The itch: I wanted to hit my daily protein target without the chore of calorie counting – no database search, no barcode scanning, no weighing. Every tracker I tried was built around calories first and made logging a second job.
What ProteinLook does: Take a photo of your meal (or type a sentence like "cappuccino and a croissant"). The AI recognizes the foods, estimates grams, protein and calories, and fills your protein ring for the day. If it's off, you just tell it – "only ate half", "no oil", "add a small beer" and it recalculates.
Two things I cared about:
Honest ranges, not fake precision. You'll see "~460 kcal, realistic range 360–620" instead of a confident "463 kcal" nobody can actually know from a photo. As a consumer-behavior researcher I find it fascinating that people trust the fake-precise number more – I'd rather be honest.
Zero friction. It's a web app (PWA): open proteinlook.com on your phone, add to home screen, done. No app store, free, no ads. Photos are analyzed and not stored.