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Postcard Travel Club 3.0
Let's make travel a force for good
Postcard is a travel media and community platform developed to promote mindful travel. We connect a global membership community of like-mindful travellers with boutique brands that promote responsible tourism.
Top comment

Hello everyone! Welcome to the Postcard Travel Club. I started working on the Postcard platform as a passion project in 2020 when I found it difficult to discover authentic travel brands that promoted responsible tourism. Social media was noisy and I didn't know what to search for on Google. What I found missing was a travel discovery platform rooted in storytelling. At the same time, our discussions with like-minded boutique hotels and tour operators that promoted responsible tourism made us realise that they too were finding it challenging to connect with like-minded travellers using conventional marketing channels. OTAs were increasing their commission structures, social media was noisy, and Google was driving paid traffic to OTAs with deep pockets. So we felt there was an opportunity to develop a travel media and community platform to connect these two parties. We felt one of the common pieces missing was authentic storytelling and so we decided to focus on that and find a way to serve both the suppliers and buyers in a new fun way. We needed a new media format for storytelling and we drew our inspiration from a postcard - a short storytelling format for travel inspirations. We developed a 2-sided media format with an animated flip feature that allowed our partner suppliers to publish local stories of community, culture, history, food, nature and wildlife, with the intention to inspire travellers about their local experiences and invite them to visit. Every postcard also contained links to the postcard collections of our brand partners and also their website. To make the experience of using the platform more fun and compelling for buyers, we decided to introduce a "Collect" feature, where travellers could click and collect their favourite postcards and build their Postcard page of travel inspirations. They could then share their personal pages with family and friends to inspire them and also plan trips together based on similar travel interests. We also launched a podcast and a blog to help inspire, educate and facilitate connections within this community. We have more features and an app in the pipeline but I wanted to get stared here and invite you to join the Postcard Travel Club (Free Lifetime membership) and help us make travel a FORCE FOR GOOD! Thank you for your support. Best wishes, Amit Jaipuria Founder and Chief Innovation Officer
About Postcard Travel Club 3.0 on Product Hunt
“Let's make travel a force for good”
Postcard Travel Club 3.0 launched on Product Hunt on September 1st, 2023 and earned 92 upvotes and 7 comments, placing #31 on the daily leaderboard. Postcard is a travel media and community platform developed to promote mindful travel. We connect a global membership community of like-mindful travellers with boutique brands that promote responsible tourism.
On the analytics side, Postcard Travel Club 3.0 competes within SaaS, Travel and Community — topics that collectively have 86.7k followers on Product Hunt. The dashboard above tracks how Postcard Travel Club 3.0 performed against the three products that launched closest to it on the same day.
Who hunted Postcard Travel Club 3.0?
Postcard Travel Club 3.0 was hunted by Amit Jaipuria. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Postcard Travel Club 3.0 including community comment highlights and product details, visit the product overview.
