Pinterest's visual search gets AI upgrades. Decode images with generated keywords, refine searches by style/color/etc. via a new bar & access via long press. Find & shop your unique style.
Hi everyone!
Pinterest just rolled out some smart AI-powered updates to its Visual Search. Finding things based on a vibe or aesthetic when you don't have the exact keywords is where Pinterest shines, and these new features double down on that.
Now, when Browse (starting with women's fashion in the US/CA/UK), the app uses AI to help figure out what you like about a Pin by generating descriptive words for it. There's also a new refinement bar, letting you easily ask for variations like a different color, fabric, or even a specific style ("more Y2K," for example) based on an image you found.
They've also made initiating a visual search quicker: you can just long-press on any Pin in your feed now. It's all focused on making visual discovery more intuitive and leading more easily towards shopping for your specific taste.
