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Palimio
Decode the social media signals that actually move numbers
All social analytics tools tell you what performed. Almost none tell you why. Palimio is the analytics layer purpose-built for operators who want to understand why their content works, not just whether it did. It reads every TikTok and Instagram post you publish, auto-tags across 6 creative dimensions (format, topic, hook, tone, scene, production), and uses real statistics to show which creative combinations actually drive reach.
Quick story on why I built Palimio. Every brand team I talked to had the same problem: they were making creative decisions on instinct because the tools they were paying for only told them top-line numbers. "Our average engagement was 3.2%" tells you nothing about which hooks, formats, or topics are actually driving reach.
The tools that do offer deeper analysis either start at $3,000/month and are built for teams of dedicated analysts, or they're scheduling products with a reporting tab bolted on.
Palimio is what I kept wishing existed. Plug in a TikTok or Instagram handle, and it reads every post, auto-tags it across six creative dimensions (format, topic, hook, tone, scene, production), and uses real statistics to show which creative combinations actually drive your reach. Not just what went viral, but why.
A few things that set it apart:
- Content DNA: decomposes which creative features drive performance across medians, engagement and sentiment.
- Content Galaxy: clusters your entire catalogue by semantic similarity so you see the shape of your content at a glance.
- Content Compass: picks any post and finds its 30 nearest creative neighbours, revealing which variations of a formula are actually working.
- Competitor Mode runs the same analysis on any rival feed, surfacing content gaps you can exploit.
Built for operators, not analyst teams. No stats degree needed.
I'll be here all day to answer questions, take feedback, or just hear what you think is missing. If you run social for a brand, agency, or creator business, I'd love for you to try it on your own data at palimio.com.
Thanks for reading.
About Palimio on Product Hunt
“Decode the social media signals that actually move numbers”
Palimio was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #159 on the daily leaderboard. All social analytics tools tell you what performed. Almost none tell you why. Palimio is the analytics layer purpose-built for operators who want to understand why their content works, not just whether it did. It reads every TikTok and Instagram post you publish, auto-tags across 6 creative dimensions (format, topic, hook, tone, scene, production), and uses real statistics to show which creative combinations actually drive reach.
On the analytics side, Palimio competes within Social Media, Analytics and SaaS — topics that collectively have 303k followers on Product Hunt. The dashboard above tracks how Palimio performed against the three products that launched closest to it on the same day.
Who hunted Palimio?
Palimio was hunted by Milap Savla. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Palimio including community comment highlights and product details, visit the product overview.
Milap Savla