Multi-channel listing sync for luxury fashion resellers
Oly is the platform that turns secondhand and "not new" inventory into revenue. We connect retailers, brands and resale businesses (think vintage stores) to the right secondhand marketplaces, automatically syncing listings across 12+ platforms including Vestiaire Collective, Grailed, Vinted, eBay and more. Bootstrapped to over six figure annual recurring revenue by solo founder.
Six years ago I started working in fashion trying to solve the problem of excess inventory. I built my first startup around upcycling — helping brands give unsold items a second life. But I quickly realized upcycling was hard to scale, and meanwhile the resale market was exploding.
So I pivoted. A fashion brand hired me to sell their "not new" inventory across resale platforms and I spent weeks doing it manually — listing each item one by one across Vinted, Vestiaire, Grailed, each with completely different requirements. No tool existed for this. Every solution was built for new products and completely broke down on secondhand complexity.
So I built Oly.
This is my second company, and the one I was always meant to build. I bootstrapped the entire way — reinvesting every euro of profit back into the business, staying lean, staying focused. That discipline is what got us to six figures with two people and zero marketing spend.
Today Oly manages over 1 million product listings, has processed $2M GMV in Q1, and we're growing 25% month on month — with zero paid acquisition. Grailed, the leading men's resale marketplace in the US, approached us to power their seller integrations.
We're just getting started. Would love to hear from anyone building in resale, fashion or circular economy — and of course any feedback on the product!
About Oly on Product Hunt
“Multi-channel listing sync for luxury fashion resellers”
Oly launched on Product Hunt on April 28th, 2026 and earned 91 upvotes and 4 comments, placing #17 on the daily leaderboard. Oly is the platform that turns secondhand and "not new" inventory into revenue. We connect retailers, brands and resale businesses (think vintage stores) to the right secondhand marketplaces, automatically syncing listings across 12+ platforms including Vestiaire Collective, Grailed, Vinted, eBay and more. Bootstrapped to over six figure annual recurring revenue by solo founder.
On the analytics side, Oly competes within Pitch London — topics that collectively have 2 followers on Product Hunt. The dashboard above tracks how Oly performed against the three products that launched closest to it on the same day.
Who hunted Oly?
Oly was hunted by Rajiv Ayyangar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Oly including community comment highlights and product details, visit the product overview.
Rajiv Ayyangar
Hey ProductHunt! 👋 I'm Paula, the founder of Oly.
Six years ago I started working in fashion trying to solve the problem of excess inventory. I built my first startup around upcycling — helping brands give unsold items a second life. But I quickly realized upcycling was hard to scale, and meanwhile the resale market was exploding.
So I pivoted. A fashion brand hired me to sell their "not new" inventory across resale platforms and I spent weeks doing it manually — listing each item one by one across Vinted, Vestiaire, Grailed, each with completely different requirements. No tool existed for this. Every solution was built for new products and completely broke down on secondhand complexity.
So I built Oly.
This is my second company, and the one I was always meant to build. I bootstrapped the entire way — reinvesting every euro of profit back into the business, staying lean, staying focused. That discipline is what got us to six figures with two people and zero marketing spend.
Today Oly manages over 1 million product listings, has processed $2M GMV in Q1, and we're growing 25% month on month — with zero paid acquisition. Grailed, the leading men's resale marketplace in the US, approached us to power their seller integrations.
We're just getting started. Would love to hear from anyone building in resale, fashion or circular economy — and of course any feedback on the product!