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Nori
AI Executive Assistant that gives you back focus and clarity
Nori is an autonomous AI Executive Assistant that finally does the work for you. Not a chatbot, not a plugin, but a real operator that connects to your Gmail, Calendar, (Slack and Notion soon) and executes end-to-end: drafts emails in your tone, resolves scheduling conflicts, prepares briefs, follows up, reminds you of key moments and handles admin before you even ask. It’s proactive, deeply integrated and built for real daily use.
Over the years, I’ve tried every productivity hack, app, and assistant out there: from shared calendars to task managers, reminders, and even AI bots. But none of them actually lifted the cognitive load. They just reshuffled it. You still have to check, plan, reschedule, follow up, coordinate… and none of it feels intelligent.
Worse, the tools available today are often clunky, unintuitive, and overengineered. You spend more time figuring out how to use them than just doing the task yourself. The learning curve kills the promise of automation, and when you’re busy, that’s a non-starter.
Most assistants are either passive (just waiting for a prompt) or brittle (breaking when context gets complex). They don’t understand the whole picture: what you care about, how your schedule fits together, what your tools know about you, or what tasks are related.
So we built Nina, the first true AI secretary. It integrates with the tools you already use, learns from the context you share, and helps you manage everything from meetings and reminders to gifts, travel, scheduling conflicts, and more. Nina connects the dots between tasks without being told. It remembers, plans, suggests, and acts.
What makes it different is Nina's proactivity. It won't only answer your questions and orders in a super personalized way, but it will also proactively push information to you. For example, it might remember your friend's birthday, and if it know who she is, even recommend you a present. Or prepare a brief 10 minutes before an important meeting.
I’m most proud of how invisible and intuitive it feels. It’s not a new tab or a new system to learn. Nina fades into the background, gets smarter over time, and gives you back the mental energy that everyday logistics steal. You decide what matters. Nina handles the rest.
As you can see, this is a proof of concept, as we continue to build our MVP, which will be ready in Beta very soon! Do not hesitate to join the waitlist!
👉 Comment here! What feature MUST Nina have?
About Nori on Product Hunt
“AI Executive Assistant that gives you back focus and clarity”
Nori was submitted on Product Hunt and earned 39 upvotes and 14 comments, placing #17 on the daily leaderboard. Nori is an autonomous AI Executive Assistant that finally does the work for you. Not a chatbot, not a plugin, but a real operator that connects to your Gmail, Calendar, (Slack and Notion soon) and executes end-to-end: drafts emails in your tone, resolves scheduling conflicts, prepares briefs, follows up, reminds you of key moments and handles admin before you even ask. It’s proactive, deeply integrated and built for real daily use.
On the analytics side, Nori competes within Productivity, Task Management and Artificial Intelligence — topics that collectively have 1.2M followers on Product Hunt. The dashboard above tracks how Nori performed against the three products that launched closest to it on the same day.
Who hunted Nori?
Nori was hunted by Matias Szarfer. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Nori including community comment highlights and product details, visit the product overview.
Matias Szarfer
Hey there ProductHunt! 👋🏽
Over the years, I’ve tried every productivity hack, app, and assistant out there: from shared calendars to task managers, reminders, and even AI bots. But none of them actually lifted the cognitive load. They just reshuffled it. You still have to check, plan, reschedule, follow up, coordinate… and none of it feels intelligent.
Worse, the tools available today are often clunky, unintuitive, and overengineered. You spend more time figuring out how to use them than just doing the task yourself. The learning curve kills the promise of automation, and when you’re busy, that’s a non-starter.
Most assistants are either passive (just waiting for a prompt) or brittle (breaking when context gets complex). They don’t understand the whole picture: what you care about, how your schedule fits together, what your tools know about you, or what tasks are related.
So we built Nina, the first true AI secretary. It integrates with the tools you already use, learns from the context you share, and helps you manage everything from meetings and reminders to gifts, travel, scheduling conflicts, and more. Nina connects the dots between tasks without being told. It remembers, plans, suggests, and acts.
What makes it different is Nina's proactivity. It won't only answer your questions and orders in a super personalized way, but it will also proactively push information to you. For example, it might remember your friend's birthday, and if it know who she is, even recommend you a present. Or prepare a brief 10 minutes before an important meeting.
I’m most proud of how invisible and intuitive it feels. It’s not a new tab or a new system to learn. Nina fades into the background, gets smarter over time, and gives you back the mental energy that everyday logistics steal. You decide what matters. Nina handles the rest.
As you can see, this is a proof of concept, as we continue to build our MVP, which will be ready in Beta very soon! Do not hesitate to join the waitlist!
👉 Comment here! What feature MUST Nina have?