A marketplace for advertisers to buy talent likeness
Narrativ is a marketplace for talent to sell, manage, and protect their likeness, while giving advertisers the ability to easily purchase that likeness for ad creation. Today, we're launching with real talent, including the legendary broadcaster, James Brown.
The Narrativ team noticed about a year ago that talent was having their likeness misused with generative AI. There were stories everywhere, from Tom Hanks, to Gayle King, to Emma Watson. We thought that there might be an appetite for talent to sell, manage, and protect their own likeness; as a result, we created Narrativ: a marketplace for talent to do just that. Now talent can work with advertisers at scale, and advertisers have the ability to generate audio and video ads with specific likeness that is as flexible as written / display ad copy. For advertisers, this means a greater ability to experiment with audio and video ad copy, yielding higher ROIs. For talent, this is passive income generation by selling their likeness to (largely), small and medium businesses. Today we're launching with real talent, including the Hall of Fame sports broadcaster, James Brown, and Joe Gannascoli from The Sopranos.
About Narrativ on Product Hunt
“A marketplace for advertisers to buy talent likeness”
Narrativ launched on Product Hunt on February 12th, 2024 and earned 126 upvotes and 5 comments, placing #10 on the daily leaderboard. Narrativ is a marketplace for talent to sell, manage, and protect their likeness, while giving advertisers the ability to easily purchase that likeness for ad creation. Today, we're launching with real talent, including the legendary broadcaster, James Brown.
On the analytics side, Narrativ competes within Celebrities, Advertising and Artificial Intelligence — topics that collectively have 498.4k followers on Product Hunt. The dashboard above tracks how Narrativ performed against the three products that launched closest to it on the same day.
Who hunted Narrativ?
Narrativ was hunted by Ben Gottdiener. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Narrativ including community comment highlights and product details, visit the product overview.
Ben Gottdiener