A marketplace for advertisers to buy talent likeness
Narrativ is a marketplace for talent to sell, manage, and protect their likeness, while giving advertisers the ability to easily purchase that likeness for ad creation. Today, we're launching with real talent, including the legendary broadcaster, James Brown.
The Narrativ team noticed about a year ago that talent was having their likeness misused with generative AI. There were stories everywhere, from Tom Hanks, to Gayle King, to Emma Watson. We thought that there might be an appetite for talent to sell, manage, and protect their own likeness; as a result, we created Narrativ: a marketplace for talent to do just that. Now talent can work with advertisers at scale, and advertisers have the ability to generate audio and video ads with specific likeness that is as flexible as written / display ad copy. For advertisers, this means a greater ability to experiment with audio and video ad copy, yielding higher ROIs. For talent, this is passive income generation by selling their likeness to (largely), small and medium businesses. Today we're launching with real talent, including the Hall of Fame sports broadcaster, James Brown, and Joe Gannascoli from The Sopranos.
