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Loop by ads.expert
The flight simulator for paid media, with built in AI coach
Most people learn Google Ads two ways: watch a course, or burn real budget making mistakes. Loop is the third way. Build a real campaign, run it through a live auction simulation, and watch impressions, clicks, and conversions play out week by week against simulated competitors. ARIA, an AI coach, explains why every number moved and what to fix next. VERA can even audit your real Google Ads account against the same engine. Risk-free. Free to start.
Hey everyone 👋
I'm Nilay, maker of Loop. I run a paid media consultancy, ads.expert, and I've spent years managing Google Ads budgets for clients.
What inspired it: the same painful pattern, over and over. The only way anyone learns paid media is by spending real money. Juniors get handed live budgets. Founders torch a few thousand dollars "figuring it out." Courses and YouTube tell you how it works, but they never respond to your choices. There was no flight simulator for this, so I built one. ✈️
The problem I wanted to solve: make the expensive mistakes on a simulated budget, so your first real campaign is your best one, not your most expensive lesson.
How it evolved while building: it started as a simple campaign builder, but a builder that just stores your settings teaches you nothing. So I built a real auction engine (PULSE) that runs your campaign week by week against simulated competitors, with Quality Score, cost, and conversions all moving like they do in a real account. Then I realized seeing the numbers isn't enough, you need to know why they moved, so I added ARIA, an AI coach grounded in your actual campaign, not generic advice. And finally, to bridge practice and reality, VERA, an AI auditor that runs a read-only audit of your live Google Ads account.
You can build and run real Search and Performance Max campaigns today. Free to start, no card. Meta and LinkedIn simulators are next.
Make your bad campaigns here. No bad karma. 🌀
I'm in the comments all day, would genuinely love your feedback, what's confusing, what's missing, what you'd want to see next. 🙏
About Loop by ads.expert on Product Hunt
“The flight simulator for paid media, with built in AI coach”
Loop by ads.expert was submitted on Product Hunt and earned 28 upvotes and 3 comments, placing #14 on the daily leaderboard. Most people learn Google Ads two ways: watch a course, or burn real budget making mistakes. Loop is the third way. Build a real campaign, run it through a live auction simulation, and watch impressions, clicks, and conversions play out week by week against simulated competitors. ARIA, an AI coach, explains why every number moved and what to fix next. VERA can even audit your real Google Ads account against the same engine. Risk-free. Free to start.
On the analytics side, Loop by ads.expert competes within Marketing, Education and Advertising — topics that collectively have 573.9k followers on Product Hunt. The dashboard above tracks how Loop by ads.expert performed against the three products that launched closest to it on the same day.
Who hunted Loop by ads.expert?
Loop by ads.expert was hunted by Nilay Jayswal. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Loop by ads.expert including community comment highlights and product details, visit the product overview.
Nilay Jayswal