AI-powered creative analytics for marketers & creative teams
Goodbye to analyzing ad creatives using spreadsheets or analytics tools that charge you more for scaling your ad spend. Lens transforms your performance data through a creative lens. Built for performance marketers, creative strategists and agencies.
👋 Hey Product Hunt — I’m Zach, the Founder of Foreplay.
Over the last few years, we've helped over 200,000 marketers organize creative inspiration and competitor research. But there’s always been one painful gap in the workflow: actually understanding what’s working.
Bootstrapped for over 3 years, choosing when to build analytics was tricky - I didn't want to check a box on a feature grid and distain me-too product building. We waited until we could ship the fastest and most delightful creative analytics platform without shifting too much focus from our research products users love.
Most analytics tools are bloated, slow, and charge you more as you scale.
So we built Lens — creative analytics that’s fast, visual, and made for the people who actually use the data: creative strategists, media buyers, and brand owners, but simple enough for anyone to understand.
It connects with your ad accounts to help you:
✅ Quickly whats working, and why. Beyond the ad identify winning concepts and strategies.
✅ Benchmark performance against 20,000+ advertisers
✅ Track standard creative metrics and Foreplay's calculated scores
✅ Set targets and track creative testing.
💡 Lens is now live, and it’s integrated into Foreplay’s "Workflow" and "Agency" plans.
➡️ If you’re already a Foreplay customer: you’ll find a lifetime discount waiting in your dashboard.
🧪 If you’re new: try Lens with an unrestricted free trial.
We’d love your feedback! Ask us anything bellow 👇
