Featured onJanuary 7th, 2026
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LEGO SMART Play
Bringing LEGO creations to life like never before
Powered by the new SMART Brick, this platform brings creations to life using sensors to react to movement and play. It is screen-free and compatible with existing sets.


Hi everyone!
My wife has a background in education, so I've always been fascinated by how "play" is evolving for the next generation in this AI era. LEGO calls this "one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978."
The most fascinating part is how it turns intangible imagination into something audible and tangible. Instead of staring at an iPad to get the "magic," the technology is invisible and embedded right inside the brick.
It encourages kids to look at their creation, not through a phone. The SMART Brick creates a feedback loop: you move it, it reacts. It really deepens the physical connection rather than replacing it.
Imagine hearing a TIE Fighter actually scream when you swoosh it through the air? That is just cool :)