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Legal PPC Calculator
Turn law firm PPC spend into signed cases
Plug in your ad spend. See your signed cases, cost per case, and projected revenue.
Hello there 👋
Bo here, the founder of Pareto Legal!
We manage $50M annually for plaintiff-side law firms.
We found that most law firms measure their PPC efforts looking at vanity metrics (yep, even in 2026!)
They talk in terms of clicks, leads, and cost-per-lead.
None of those pays the bills. ONLY A signed case does.
So we built the Legal PPC ROAS Calculator. You pick your practice area and channel, set your monthly spend, and it walks the real funnel: leads, qualified leads, signed cases, cost per signed case, and ROAS.
The defaults are pulled from the accounts we manage and audit (1,000+ of them, 600+ in personal injury), broken out by practice area across Google Ads, Meta, and Local Service Ads. So a PI firm on Google Ads sees different numbers than a criminal defense firm on LSA, because well, they are different!
It's free, there's no signup, and you'll know in about 30 seconds whether your ad budget is actually earning its keep.
I'd genuinely love your feedback, especially from anyone running a paid campaign for a law firm. Happy to answer any questions you have!
About Legal PPC Calculator on Product Hunt
“Turn law firm PPC spend into signed cases”
Legal PPC Calculator was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #11 on the daily leaderboard. Plug in your ad spend. See your signed cases, cost per case, and projected revenue.
On the analytics side, Legal PPC Calculator competes within Marketing, Advertising and Legal — topics that collectively have 501.7k followers on Product Hunt. The dashboard above tracks how Legal PPC Calculator performed against the three products that launched closest to it on the same day.
Who hunted Legal PPC Calculator?
Legal PPC Calculator was hunted by Bo Royal. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Legal PPC Calculator including community comment highlights and product details, visit the product overview.
Bo Royal