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INKWORTH
What's your PR coverage actually worth?
PR might be the most misunderstood channel in marketing. When asked about ROI, PR teams use metrics they don't actually move much: reach, awareness, advertising equivalency, share of voice, *vibes*. None answers what a CMO wants to know—do I put $1 or $1M of incremental budget into PR or something else? And AI Overviews are making it worse by amplifying the importance of PR and reducing measurability even more. Enter INKWORTH: a free, easy way to get an annual value range for your coverage.
Hey PH — I'm Nick, I built Inkworth because I spent the first chunk of my career in comms watching CMOs nod politely at PR metrics slides and ROI estimates that nobody believed. Now as a VP of Marketing at a fintech company, I constantly think about this problem with our own PR + comms.
Inkworth is my attempt to give comms teams a defensible number—free and open source.
Three things I'd love your take on:
1. Does the annual framing (vs Day 1) work?
2. We give a range of value based on paid editorial rates—does this work or would you rather see a single number?
3. The publication database is meant to grow — what outlets would you want to add?
Happy to answer anything. DMs open.
About INKWORTH on Product Hunt
“What's your PR coverage actually worth?”
INKWORTH was submitted on Product Hunt and earned 5 upvotes and 1 comments, placing #81 on the daily leaderboard. PR might be the most misunderstood channel in marketing. When asked about ROI, PR teams use metrics they don't actually move much: reach, awareness, advertising equivalency, share of voice, *vibes*. None answers what a CMO wants to know—do I put $1 or $1M of incremental budget into PR or something else? And AI Overviews are making it worse by amplifying the importance of PR and reducing measurability even more. Enter INKWORTH: a free, easy way to get an annual value range for your coverage.
On the analytics side, INKWORTH competes within Public Relations, Analytics and Marketing — topics that collectively have 647.3k followers on Product Hunt. The dashboard above tracks how INKWORTH performed against the three products that launched closest to it on the same day.
Who hunted INKWORTH?
INKWORTH was hunted by Nicholas Lembo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of INKWORTH including community comment highlights and product details, visit the product overview.
Nicholas Lembo