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GTM Skill
One file that teaches AI how to market your product
GTM.md is one file that teaches AI how to market your product. Add it to your repo so ChatGPT, Claude, Codex, Cursor and other agents understand your ICP, positioning, competitors, pricing, brand voice, acquisition channels, buying signals and GTM goals. Stop re-explaining your business every time you need a landing page, cold email, launch post or campaign. Your code has context for AI. Your business should too.
Hey Product Hunt 👋
I kept running into the same problem with AI.
It understood my codebase pretty well.
But every time I asked it to write a landing page, Product Hunt launch, Reddit post, cold email, or GTM strategy, I had to explain the business again:
Who is the customer?
What problem do we solve?
How are we different?
Who are the competitors?
What tone should we use?
What are we trying to achieve?
So I made **GTM.md**.
One simple file at the root of your repo containing the context AI needs to understand how your product should be marketed and sold.
Think:
README.md → understand the product
AGENTS.md → understand how to work on the code
GTM.md → understand how to market the business
It can include your ICP, positioning, pricing, competitors, messaging, voice, acquisition channels, buying signals, objections, proof and current GTM goals.
Then you can simply tell an agent:
“Read GTM.md and create our Product Hunt launch.”
Or:
“Read GTM.md and write a cold email for this prospect.”
I also included buying-signal context so GTM tools like Startories.com can fit naturally into agent workflows for finding companies already showing intent.
It’s open source, intentionally simple, and just one file.
Would love feedback on what should become part of the GTM.md standard.
About GTM Skill on Product Hunt
“One file that teaches AI how to market your product”
GTM Skill was submitted on Product Hunt and earned 4 upvotes and 3 comments, placing #78 on the daily leaderboard. GTM.md is one file that teaches AI how to market your product. Add it to your repo so ChatGPT, Claude, Codex, Cursor and other agents understand your ICP, positioning, competitors, pricing, brand voice, acquisition channels, buying signals and GTM goals. Stop re-explaining your business every time you need a landing page, cold email, launch post or campaign. Your code has context for AI. Your business should too.
On the analytics side, GTM Skill competes within Marketing, Growth Hacking, Artificial Intelligence and GitHub — topics that collectively have 1.1M followers on Product Hunt. The dashboard above tracks how GTM Skill performed against the three products that launched closest to it on the same day.
Who hunted GTM Skill?
GTM Skill was hunted by Maya Carter. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of GTM Skill including community comment highlights and product details, visit the product overview.
Maya Carter