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Grundy
Turn every conversation into a qualified insurance lead.
Insurance advisors in Mexico and LATAM spend most of their time cold calling strangers who aren't ready to buy. Grundy flips that. Each advisor gets a personal URL (grundy.app/your-name) they share on WhatsApp, social, or in person. The prospect fills out a financial health quiz, gets a personalized report with their patrimonial score — and the advisor receives the qualified lead automatically in their CRM.
Hey Product Hunt! 👋
I'm Fausto, founder of Grundy.
I built this because I watched my father-in-law — an insurance advisor with 20+ years of experience — spend his mornings cold calling from a spreadsheet. He's exceptional at his job, but the prospecting part was killing his motivation.
The problem isn't unique to him. There are 500,000+ independent insurance advisors in Mexico alone, and most of them still prospect the same way they did in 2005.
Grundy gives each advisor a personal link they can share anywhere. The prospect fills out a financial diagnostic, gets a real report about their financial health, and the advisor gets the lead — already qualified, already contextualized — without asking for it.
The viral piece surprised us the most: prospects share the link to unlock free diagnostics for themselves, which generates new leads for the advisor at zero extra cost. It's become the main growth driver for our top advisors.
We're live in Mexico, Colombia, and Argentina. Would love your feedback — especially from anyone who's worked with insurance distribution or financial services in LATAM.
Happy to answer anything. 🙌
About Grundy on Product Hunt
“Turn every conversation into a qualified insurance lead.”
Grundy was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #85 on the daily leaderboard. Insurance advisors in Mexico and LATAM spend most of their time cold calling strangers who aren't ready to buy. Grundy flips that. Each advisor gets a personal URL (grundy.app/your-name) they share on WhatsApp, social, or in person. The prospect fills out a financial health quiz, gets a personalized report with their patrimonial score — and the advisor receives the qualified lead automatically in their CRM.
On the analytics side, Grundy competes within Productivity, Sales and CRM — topics that collectively have 677.6k followers on Product Hunt. The dashboard above tracks how Grundy performed against the three products that launched closest to it on the same day.
Who hunted Grundy?
Grundy was hunted by Fausto Navarro. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Grundy including community comment highlights and product details, visit the product overview.
Fausto Navarro