Web Guide is a new Google Search Labs experiment that uses AI to intelligently organize your search results. It groups web links into helpful categories, making it easier to discover information.
Google is testing a new Search Labs experiment called Web Guide. If AI Mode feels like a centralized, conversational chatbot, this is a familiar yet strange take on the traditional search experience.
The stream of links is still there, but it's reconstructed. The experience feels a bit... bizarre?
If Google Search continues to evolve in this direction, it could fundamentally change SEO and search advertising. Get ready for that.
Google Search Web Guide launched on Product Hunt on July 27th, 2025 and earned 177 upvotes and 8 comments, placing #8 on the daily leaderboard. Web Guide is a new Google Search Labs experiment that uses AI to intelligently organize your search results. It groups web links into helpful categories, making it easier to discover information.
On the analytics side, Google Search Web Guide competes within Artificial Intelligence and Search — topics that collectively have 484.8k followers on Product Hunt. The dashboard above tracks how Google Search Web Guide performed against the three products that launched closest to it on the same day.
Who hunted Google Search Web Guide?
Google Search Web Guide was hunted by Zac Zuo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Reviews
Google Search Web Guide has received 1 review on Product Hunt with an average rating of 5.00/5. Read all reviews on Product Hunt.
For a complete overview of Google Search Web Guide including community comment highlights and product details, visit the product overview.
Zac Zuo
Hi everyone!
Google is testing a new Search Labs experiment called Web Guide. If AI Mode feels like a centralized, conversational chatbot, this is a familiar yet strange take on the traditional search experience.
The stream of links is still there, but it's reconstructed. The experience feels a bit... bizarre?
If Google Search continues to evolve in this direction, it could fundamentally change SEO and search advertising. Get ready for that.