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Fraya
The design-first commerce OS for small businesses
Fraya is a design-first commerce OS for small businesses. Describe your business in one sentence and Fraya designs the website, builds the store and connects checkout to your own Stripe. Then it drafts the week: social posts, email campaigns, review requests and a note on what sold. Nothing goes out without your yes. It replaces ten separate tools, and every site is built so AI search can read it. Free to publish and sell, 1% on sales. Paid plan $29/mo.
Hey Product Hunt. I'm Lance, the founder of Fraya.
A product designer for more than 15 years, I have worked at startups, design agencies and large enterprises, and since 2017 I've run my own design studio, Exo Studio, working with more than 50 clients, including Robinhood.
I kept seeing the same gap in small business: too many tools, too much cost, and months of spinning wheels before a single sale.
So I built Fraya, with a lot of help from Claude Code to replace the $250+ tech stack. You describe your business in one sentence, and Fraya designs the site, builds the store and connects checkout to your own Stripe. Every Monday it drafts the week's posts, emails and review requests. You approve everything. Nothing goes out without your yes.
A few things I'm proud of:
• It's free to publish and sell. 1% only when you sell, no trial clock.
• Your money goes straight to your Stripe. Fraya never holds it.
• Every site is built so ChatGPT, Perplexity and Google can read it.
• Already on Etsy or Shopify? Import your listings, photos included.
It's in open beta, so I'd love honest feedback: what's confusing, what's missing, what would make you switch.
Try it free: fraya.ai/start
About Fraya on Product Hunt
“The design-first commerce OS for small businesses”
Fraya was submitted on Product Hunt and earned 10 upvotes and 3 comments, placing #108 on the daily leaderboard. Fraya is a design-first commerce OS for small businesses. Describe your business in one sentence and Fraya designs the website, builds the store and connects checkout to your own Stripe. Then it drafts the week: social posts, email campaigns, review requests and a note on what sold. Nothing goes out without your yes. It replaces ten separate tools, and every site is built so AI search can read it. Free to publish and sell, 1% on sales. Paid plan $29/mo.
On the analytics side, Fraya competes within Website Builder, Artificial Intelligence and E-Commerce — topics that collectively have 533.5k followers on Product Hunt. The dashboard above tracks how Fraya performed against the three products that launched closest to it on the same day.
Who hunted Fraya?
Fraya was hunted by Lance Culbreth. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Fraya including community comment highlights and product details, visit the product overview.
Lance Culbreth