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Format
Customer analysis in minutes for decisions you can defend
Teams record more customer conversations than ever. Everyone has an analyst at hand in Claude. And somehow trust is down, people are fatigued, and decisions revert to gut or the loudest voice. Format pulls all of your customer conversations into one place, analyzes them and delivers customer insights, ready to use by agents for use cases across GTM, product and more. Custom Reports saves your analysis as a live report you can share, every claim backed by a quote you can play.
I'm Hugh, co-founder and CEO of Format. Before this I was building my previous company (exited 2021) and running bigger ones. In every company, we recorded and transcribed everything, yet nobody across the org truly knew what customers were saying.
That's why I built Format: every customer conversation, from calls, tickets and communications, pulled into one place, analyzed, and delivered as insights your team can read, listen to, or query from Claude. We also pipe that data to agents that you're building.
Today we're launching Custom Reports. It exists because of quotes, like this from a CTO: "Customer analysis gets synthesized up to me, but I don't trust it" and from a Head of Product Marketing: "I just got a report from my team that I feel 50% confident in." With Format, you can shape an analysis in Claude across your conversations, CRM, and product usage, then save it as a live report your whole team can read. Nothing in it is unsourced. Every claim links to an insight. Every insight links to a conversation. All the way down to pressing play and hearing the customer say it.
If decisions at your company still come down to the loudest voice and anecdotes, or product and sales perpetually disagree about what to focus on, I'd love to show you the alternative. Book a demo at www.useformat.ai or email me at [email protected]
About Format on Product Hunt
“Customer analysis in minutes for decisions you can defend”
Format was submitted on Product Hunt and earned 21 upvotes and 6 comments, placing #19 on the daily leaderboard. Teams record more customer conversations than ever. Everyone has an analyst at hand in Claude. And somehow trust is down, people are fatigued, and decisions revert to gut or the loudest voice. Format pulls all of your customer conversations into one place, analyzes them and delivers customer insights, ready to use by agents for use cases across GTM, product and more. Custom Reports saves your analysis as a live report you can share, every claim backed by a quote you can play.
On the analytics side, Format competes within SaaS and Artificial Intelligence — topics that collectively have 522.2k followers on Product Hunt. The dashboard above tracks how Format performed against the three products that launched closest to it on the same day.
Who hunted Format?
Format was hunted by Hugh O'Flanagan. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Format including community comment highlights and product details, visit the product overview.
Hugh O'Flanagan
I'm Hugh, co-founder and CEO of Format. Before this I was building my previous company (exited 2021) and running bigger ones. In every company, we recorded and transcribed everything, yet nobody across the org truly knew what customers were saying.
That's why I built Format: every customer conversation, from calls, tickets and communications, pulled into one place, analyzed, and delivered as insights your team can read, listen to, or query from Claude. We also pipe that data to agents that you're building.
Today we're launching Custom Reports. It exists because of quotes, like this from a CTO: "Customer analysis gets synthesized up to me, but I don't trust it" and from a Head of Product Marketing: "I just got a report from my team that I feel 50% confident in." With Format, you can shape an analysis in Claude across your conversations, CRM, and product usage, then save it as a live report your whole team can read. Nothing in it is unsourced. Every claim links to an insight. Every insight links to a conversation. All the way down to pressing play and hearing the customer say it.
If decisions at your company still come down to the loudest voice and anecdotes, or product and sales perpetually disagree about what to focus on, I'd love to show you the alternative. Book a demo at www.useformat.ai or email me at [email protected]