Sales Assistants working 24/7 to help you close more deals
folk assistants proactively take action from your CRM. They research companies, send outreach emails, recap ongoing deals, and identify who to follow up with.
Hi Product Hunt Community,
Simo here, the founder & CEO of folk CRM.
When we started folk, we were frustrated by how manual and clunky CRMs felt. Legacy tools require you to do all the work: heavy set up, manually updating every record, painful maintenance.
CRMs are static and dumb, waiting for users to update them.
We wanted something different.
A CRM that feels simple and beautifully designed.
Connected to your world & capturing the context behind every relationship.
And using this context to automate the repetitive work.
A CRM that feels proactive.
A CRM that works *for* you. Like having a team of assistants.
With folk assistants, you have a team working for you in the background
- The Research assistant enriches new companies added to the system, and drafts a tailored research note with data from Perplexity.
- The Workflow assistant takes action when certain triggers happens, like sending an email, customizing it with the data that lives in your CRM.
- The Recap assistant shares a brief on every person, company or deal, summarizing notes and interactions so you can get up to speed on any relationship.
- The Follow-up assistants scans all your emails & WhatsApp. Identifies people you need to follow-up with. Drafts follow-up messages for you, in your tone.
Assistants follow you through the full relationship lifecycle, from initial research, personalized outreach, getting up to speed and following up timely.
Your folk CRM is proactively doing work for you, so you can focus on relationships.
Excited to release this to 4000 client businesses, hear what you think, and as always eager to get your thoughts and feedback!
About folk Assistants on Product Hunt
“Sales Assistants working 24/7 to help you close more deals”
folk Assistants launched on Product Hunt on January 15th, 2026 and earned 347 upvotes and 37 comments, placing #4 on the daily leaderboard. folk assistants proactively take action from your CRM. They research companies, send outreach emails, recap ongoing deals, and identify who to follow up with.
On the analytics side, folk Assistants competes within Sales, Artificial Intelligence and CRM — topics that collectively have 489.7k followers on Product Hunt. The dashboard above tracks how folk Assistants performed against the three products that launched closest to it on the same day.
Who hunted folk Assistants?
folk Assistants was hunted by Simo Lemhandez. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Simo Lemhandez