Automate your SaaS workflows with minimal code. Visual workflow builder that lets your whole team manage triggers, integrations, and automations without code deploys.
At my startup, we were hardcoding every lifecycle event such as user onboarding sequences, subscription renewals/cancellations, payment failure retries etc.
The technical debt was piling up, we had to create complex background jobs to manage long-running delays (e.g., "Wait 3 days, then check X").
If a user didn't get an email, we were digging through massive application logs to find out where the logic branched off or if every time marketing wanted to change a delay from 24 to 48 hours, or edit a subject line, it required a PR and a full code deployment.
The Solution: Decoupling via Event-Driven Orchestration which I ended up naming Flowripple
I realized these flows shouldn't live in the core business logic. I moved the logic out of the app and into an orchestration service.
Deleted 400+ lines of boilerplate and Separation of Concerns: The backend handles the database; the visual workflow builder handles the "if/then/wait" logic.
Non-Eng Autonomy: The success team can now adjust delays or email copy in a UI without asking for a code push.
Retries & Observability: We get a visual trace of every user's path through the flow, which makes debugging instant.
I ended up building this into a tool called Flowripple because I couldn't find a lightweight way to do this without the overhead of massive enterprise tools.
