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Ferguson
Is your landing page actually... landing? Ferguson tells you
Ferguson is an AI landing page auditor that reads your page cold... NOT ANOTHER ONE I HEAR YOU CRY! Patience my friend, patience... Unlike a generic AI prompt or the general "Roast my page" audits, every Ferguson audit is grounded in a clear set of conversion principles, not vague suggestions. You'll find out who your page is for, who it's quietly turning away, and crucially: where you stand against other landing pages in your category. That's the Ferguson difference.
Hey Product Hunt! Tom here, the creator of Ferguson.
Ferguson was built out of frustration with landing page advice. Unless you hire a CRO consultant, you're usually just doing your best based on generic advice you find online.
With Ferguson you get a detailed, cold read of your own page: who it's attracting, who it's potentially turning away, what's working, what isn't, and a list of fixes written in your brand voice. Every audit also feeds a benchmark, so you can see exactly how your page compares to others in your category.
I actually ran Ferguson on the Product Hunt homepage before launching today, here's part of the executive summary to give you a taste:
"The page's most meaningful gap is that it never tells either of its two audiences what they actually gain. Makers have no idea what launching here gets them — no outcome, no reach figure, no success signal. Browsers have no reason to subscribe to the newsletter beyond a generic prompt. The absence of any platform-level social proof (total users, products launched, maker outcomes) means a cold visitor has to infer the platform's scale from upvote numbers alone, which is a weak signal for someone who has never heard of Product Hunt."
If you're curious and want to see what Ferguson says about your own site there are 473 free launch packs left, so go claim yours, no card required.
About Ferguson on Product Hunt
“Is your landing page actually... landing? Ferguson tells you”
Ferguson was submitted on Product Hunt and earned 33 upvotes and 9 comments, placing #28 on the daily leaderboard. Ferguson is an AI landing page auditor that reads your page cold... NOT ANOTHER ONE I HEAR YOU CRY! Patience my friend, patience... Unlike a generic AI prompt or the general "Roast my page" audits, every Ferguson audit is grounded in a clear set of conversion principles, not vague suggestions. You'll find out who your page is for, who it's quietly turning away, and crucially: where you stand against other landing pages in your category. That's the Ferguson difference.
On the analytics side, Ferguson competes within Productivity, Marketing and Artificial Intelligence — topics that collectively have 1.6M followers on Product Hunt. The dashboard above tracks how Ferguson performed against the three products that launched closest to it on the same day.
Who hunted Ferguson?
Ferguson was hunted by Thomas.. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Ferguson including community comment highlights and product details, visit the product overview.
Thomas.
Hey Product Hunt! Tom here, the creator of Ferguson.
Ferguson was built out of frustration with landing page advice. Unless you hire a CRO consultant, you're usually just doing your best based on generic advice you find online.
With Ferguson you get a detailed, cold read of your own page: who it's attracting, who it's potentially turning away, what's working, what isn't, and a list of fixes written in your brand voice. Every audit also feeds a benchmark, so you can see exactly how your page compares to others in your category.
I actually ran Ferguson on the Product Hunt homepage before launching today, here's part of the executive summary to give you a taste:
"The page's most meaningful gap is that it never tells either of its two audiences what they actually gain. Makers have no idea what launching here gets them — no outcome, no reach figure, no success signal. Browsers have no reason to subscribe to the newsletter beyond a generic prompt. The absence of any platform-level social proof (total users, products launched, maker outcomes) means a cold visitor has to infer the platform's scale from upvote numbers alone, which is a weak signal for someone who has never heard of Product Hunt."
If you're curious and want to see what Ferguson says about your own site there are 473 free launch packs left, so go claim yours, no card required.