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FanRoute
WhatsApp storefront for India's Instagram sellers
FanRoute turns an Instagram bio link into a shop. Sellers list products with photos and rupee prices; customers tap "Order on WhatsApp" and pay the seller directly by UPI. No website, no checkout, no commission. Free link-in-bio; Pro is ₹249 a month.
In India a huge number of small businesses sell entirely through Instagram and WhatsApp: saree boutiques, home bakers, jewellers, makeup artists. Most have no website. A customer DMs "price?", and the seller replies with photos, rates and a UPI ID, one chat at a time.
FanRoute puts those answers in one shop link for the Instagram bio. Customers browse products with prices, tap "Order on WhatsApp" with the product already named in the message, and pay the seller directly by UPI. We never touch the money and take no commission.
The link-in-bio is free. The WhatsApp storefront is the Pro plan. Shop labels come in English, Hindi, Hinglish, Tamil, Telugu, Kannada and Malayalam.
I'd love feedback on the sample shop at fanroute.in/demo, and on what would make this more useful for sellers you know.
About FanRoute on Product Hunt
“WhatsApp storefront for India's Instagram sellers”
FanRoute was submitted on Product Hunt and earned 4 upvotes and 1 comments, placing #88 on the daily leaderboard. FanRoute turns an Instagram bio link into a shop. Sellers list products with photos and rupee prices; customers tap "Order on WhatsApp" and pay the seller directly by UPI. No website, no checkout, no commission. Free link-in-bio; Pro is ₹249 a month.
On the analytics side, FanRoute competes within Social Media, Marketing and E-Commerce — topics that collectively have 601.3k followers on Product Hunt. The dashboard above tracks how FanRoute performed against the three products that launched closest to it on the same day.
Who hunted FanRoute?
FanRoute was hunted by Yasvanth Udayakumar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of FanRoute including community comment highlights and product details, visit the product overview.
Yasvanth Udayakumar
Hi Product Hunt, I'm Yash, founder of FanRoute.
In India a huge number of small businesses sell entirely through Instagram and WhatsApp: saree boutiques, home bakers, jewellers, makeup artists. Most have no website. A customer DMs "price?", and the seller replies with photos, rates and a UPI ID, one chat at a time.
FanRoute puts those answers in one shop link for the Instagram bio. Customers browse products with prices, tap "Order on WhatsApp" with the product already named in the message, and pay the seller directly by UPI. We never touch the money and take no commission.
The link-in-bio is free. The WhatsApp storefront is the Pro plan. Shop labels come in English, Hindi, Hinglish, Tamil, Telugu, Kannada and Malayalam.
I'd love feedback on the sample shop at fanroute.in/demo, and on what would make this more useful for sellers you know.