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Earmark
Goal-Based Mutual Fund App for Indian Investors
Earmark connects the mutual funds you already own to your financial goals with transparent, explainable reasoning. Free to start for Indian investors.
Hey Product Hunt 👋
I'm Ritesh, the maker of Earmark. Thanks for checking it out.
This one started with a frustration I couldn't shake. I had SIPs running across a bunch of funds and folios, and every app could tell me what I owned and my XIRR — but none could answer the question I actually cared about: am I on track for the things I'm investing for? The house, retirement, my kid's education. The goals were the whole point, and they were nowhere on the screen.
So I built Earmark. It's a goal-based mutual fund tracker for Indian retail investors. You upload your CAS, and every rupee gets mapped to a purpose — so instead of a wall of numbers, you see whether each goal is actually funded and on pace.
The one deliberate choice I want to call out: Earmark doesn't sell funds. No distribution, no commissions, no nudging you toward the next SIP. Most "free" trackers here are distributors first — their incentive is to keep you transacting. Earmark's only job is to tell you the truth about your goals. That's the whole product.
It's early and built solo, so I'd genuinely love your feedback — especially from fellow Indian investors. What breaks the goal-tracking experience for you today? What would make you actually switch off your broker's app?
Tagline says it best: every investment should have a purpose. 🎯
About Earmark on Product Hunt
“Goal-Based Mutual Fund App for Indian Investors”
Earmark was submitted on Product Hunt and earned 0 upvotes and 1 comments, earning #1 Product of the Day. Earmark connects the mutual funds you already own to your financial goals with transparent, explainable reasoning. Free to start for Indian investors.
On the analytics side, Earmark competes within Fintech, Investing and Personal Finance — topics that collectively have 77k followers on Product Hunt. The dashboard above tracks how Earmark performed against the three products that launched closest to it on the same day.
Who hunted Earmark?
Earmark was hunted by Ritesh Kawadkar. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Earmark including community comment highlights and product details, visit the product overview.
Ritesh Kawadkar