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DBB Score
Predict Packaging Performance Before You Launch
DBB Score predicts how packaging performs on shelf in seconds, before you launch. Unlike traditional testing or subjective feedback, it uses behavioral principles like visual dominance, contrast, and cognitive load to generate a fast, directional score. No weeks of waiting, no focus groups, just clarity before you spend on production.
👋 Don here, creator of DBB Score, founder of Islandtwig.
I built this because I was tired of watching good products die on the shelf… not because they were bad, but because the packaging didn’t stand a chance.
Most founders just guess.
Most designers decorate.
Almost nobody tests what actually gets picked up.
So I made something that does.
🧠 What DBB Score actually does
Upload a package design → get a predictive shelf performance score in seconds
Not opinions. Not vibes.
It’s based on real behavioral principles:
Visual Dominance
Contrast + Stop Power
Cognitive Load
Shelf Scanning Patterns
Purchase-Trigger Cues
🎯 Who this is for
Founders about to launch a product
Designers who want their work to actually win!
Agencies that need faster validation
Anyone tired of “looks great” feedback
⚡ Why it matters
Traditional testing:
Takes weeks
Costs thousands
Happens too late
DBB gives you a directional answer instantly → before you waste money on production.
💰 Pricing
Free: 3 tests
Pro: $29/month (unlimited)
🧪 What I want from you
Try it with something real, not just random art.
Tell me:
What feels off
What feels wrong
What feels too nice
If it’s trash, say it.
If it hits, well, let me know.
This is early.
This is sharp.
Think of it like a credit score for how your packaging performs on the shelf.
Let’s see if it holds up.
About DBB Score on Product Hunt
“Predict Packaging Performance Before You Launch”
DBB Score was submitted on Product Hunt and earned 4 upvotes and 3 comments, placing #31 on the daily leaderboard. DBB Score predicts how packaging performs on shelf in seconds, before you launch. Unlike traditional testing or subjective feedback, it uses behavioral principles like visual dominance, contrast, and cognitive load to generate a fast, directional score. No weeks of waiting, no focus groups, just clarity before you spend on production.
On the analytics side, DBB Score competes within Design Tools, Marketing and SaaS — topics that collectively have 764.7k followers on Product Hunt. The dashboard above tracks how DBB Score performed against the three products that launched closest to it on the same day.
Who hunted DBB Score?
DBB Score was hunted by Don Holmquist. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Don Holmquist