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DataFirefly Server Side Tracking
Server-side tracking to Meta, GA4, TikTok — EU-hosted
Ad blockers, Safari ITP and cookie restrictions silently kill a growing share of your conversions. DataFirefly sends your store's events server-to-server straight to Meta CAPI, GA4, TikTok, Pinterest and Google Ads — one lightweight integration (PrestaShop, WooCommerce or a generic tag), client+server deduplication, consent-aware, EU-hosted (Germany) and GDPR-friendly by design. No server-side GTM container to host or maintain. From €39/month.
Hey Product Hunt! 👋
I'm Alex, a solo developer building e-commerce modules for PrestaShop, WooCommerce and Shopware for 18+ years.
The problem kept coming up with my customers: their conversion numbers didn't match reality. Ad blockers, Safari ITP and cookie banners were silently eating 15–30% of their tracked conversions — so their ad campaigns were optimizing on incomplete data, and they were paying for results they couldn't measure.
The usual answer is server-side GTM, but hosting and maintaining a container per site is overkill for most merchants. So I built something more direct: a lightweight connector on your store sends events to our dispatcher (hosted in Germany, HMAC-authenticated), which delivers them straight to each platform's conversion API — Meta CAPI, GA4, TikTok, Pinterest, Google Ads. One integration, five destinations, client+server deduplication so nothing is counted twice.
Being EU-based, GDPR wasn't an afterthought: consent-aware triggering, masked personal data in the Event Inspector, everything stays in the EU.
It starts at €39/month, and one subscription covers multiple sites on a single invoice.
I'd love your feedback — especially from merchants and agencies dealing with tracking gaps. What platforms would you want added next? I'll be around all day to answer questions!
About DataFirefly Server Side Tracking on Product Hunt
“Server-side tracking to Meta, GA4, TikTok — EU-hosted”
DataFirefly Server Side Tracking was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #10 on the daily leaderboard. Ad blockers, Safari ITP and cookie restrictions silently kill a growing share of your conversions. DataFirefly sends your store's events server-to-server straight to Meta CAPI, GA4, TikTok, Pinterest and Google Ads — one lightweight integration (PrestaShop, WooCommerce or a generic tag), client+server deduplication, consent-aware, EU-hosted (Germany) and GDPR-friendly by design. No server-side GTM container to host or maintain. From €39/month.
On the analytics side, DataFirefly Server Side Tracking competes within Analytics, E-Commerce and Data & Analytics — topics that collectively have 220k followers on Product Hunt. The dashboard above tracks how DataFirefly Server Side Tracking performed against the three products that launched closest to it on the same day.
Who hunted DataFirefly Server Side Tracking?
DataFirefly Server Side Tracking was hunted by Alexandre Navaeian. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of DataFirefly Server Side Tracking including community comment highlights and product details, visit the product overview.
Alexandre Navaeian