DataFast

Revenue-first analytics

Analytics

SaaS

Tech

Hey Hunters, it's Marc!

483 days ago, I built my own web analytics out of frustration.

I was using Plausible and loved its simplicity, but I felt stuck. Pageviews are nice, but they don’t tell you what makes money.

So I built my dream tool: connect Stripe to traffic, and see where revenue actually comes from, so I can double down.

Almost nobody cared.

It took 120 days to reach $1k MRR.

But I didn't mind. I was having fun.

I shipped 117,869 lines of code to build features I needed myself.

My only KPI was (and still is) features shipped.

Slowly, word of mouth kicked in, and the SaaS started growing on its own. 16 months later:

- $17K MRR

- 983 paying customers

- 1.2B pageviews tracked

I wanted to quit many times. I’m competing with giants and VC-backed startups, in an overcrowded market, for a vitamin product.

What changed everything was niching down: building ultra-specific features for my own problems and hoping others had the same ones.

I don’t really do marketing. Most users come from word of mouth. But today is special. I never truly launched DataFast, so I made this video to finally do it. Hope you like it!